BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 138, doi. 10.1177/002224378702400120
- Publication type:
- Article
Works matching IS 00222437 AND DT 1987 AND VI 24 AND IP 1
Results: 20
1
2
EASYCASTER/ MICRO-TSP, 5.0.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 136
- By:
- Publication type:
- Article
3
THE ROLE OF AFFECT IN CONSUMER BEHAVIOR: EMERGING THEORIES AND APPLICATIONS.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
4
SURVEY DESIGN AND ANALYSIS.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
5
THE PHYSICAL ATTRACTIVENESS PHENOMENA.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
6
A RESEARCH PRIMER FOR THE SOCIAL AND BEHAVIORAL SCIENCES/ SOCIAL AND BEHAVIORAL SCIENCE RESEARCH: A NEW FRAMEWORK FOR CONCEPTUALIZING, IMPLEMENTING, AND EVALUATING RESEARCH STUDIES.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
7
ANALYSIS OF EXPERIMENTS WITH MISSING DATA.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
8
Commentary on Howell's Observations.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 127, doi. 10.2307/3151761
- By:
- Publication type:
- Article
9
Covariance Structure Modeling and Measurement Issues: A Note on "Interrelations Among a Channel Entity's Power Sources"
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 119, doi. 10.2307/3151760
- By:
- Publication type:
- Article
10
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 114, doi. 10.2307/3151759
- By:
- Publication type:
- Article
11
Advertising Quality in Sales Response Models.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 106, doi. 10.2307/3151758
- By:
- Publication type:
- Article
12
The Interaction of Measurement and Structure in Simultaneous Equation Models with Unobservable Variables.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 98, doi. 10.2307/3151757
- By:
- Publication type:
- Article
13
Resource Allocation Behavior in Conventional Channels.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 85, doi. 10.2307/3151756
- By:
- Publication type:
- Article
14
Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 74, doi. 10.2307/3151755
- By:
- Publication type:
- Article
15
A Stochastic First Purchase Diffusion Model: A Counting Process Approach.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 64, doi. 10.2307/3151754
- By:
- Publication type:
- Article
16
Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 55, doi. 10.2307/3151753
- By:
- Publication type:
- Article
17
Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 40, doi. 10.2307/3151752
- By:
- Publication type:
- Article
18
Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 29, doi. 10.2307/3151751
- By:
- Publication type:
- Article
19
Generalizability Theory: A Comprehensive Method for Assessing and Improving the Dependability of Marketing Measures.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 19, doi. 10.2307/3151750
- By:
- Publication type:
- Article
20
Estimating Brand Positioning Maps Using Supermarket Scanning Data.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 1, doi. 10.2307/3151749
- By:
- Publication type:
- Article