COMPETITOR INTELLIGENCE: HOW TO GET IT--HOW TO USE IT.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1986 AND VI 23 AND IP 4
Results: 17
1
2
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 401, doi. 10.1177/002224378602300417
- Publication type:
- Article
3
THE BICENTENNIAL CENSUS--NEW DIRECTIONS FOR METHODOLOGY IN 1990.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
4
EMAC/ESOMAR SYMPOSIUM ON METHODOLOGICAL ADVANCES IN MARKETING RESEARCH IN THEORY AND PRACTICE, COPENHAGEN, OCTOBER 1984/ESOMAR SEMINAR ON ARE INTERVIEWERS OBSOLETE? NICE, NOVEMBER 1984.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
5
PROBABILITY DISTRIBUTIONS.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
6
RELIABILITY AND VALIDITY IN QUALITATIVE RESEARCH/SPEAKING OF ETHNOGRAPHY.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
7
EXPLORING CLINICAL METHODS FOR SOCIAL RESEARCH.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
8
VALIDITY AND THE RESEARCH PROCESS.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
9
Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 387, doi. 10.2307/3151815
- By:
- Publication type:
- Article
10
Estimating Parameters of the Autocorrelated Current Effects Model from Temporally Aggregated Data.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 379, doi. 10.2307/3151814
- By:
- Publication type:
- Article
11
Analysis of Referral Networks in Marketing: Methods and Illustration.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 370, doi. 10.2307/3151813
- By:
- Publication type:
- Article
12
Salience Effects in Brand Recall.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 363, doi. 10.2307/3151812
- By:
- Publication type:
- Article
13
An Approach to Determining Optimal Locations for New Services.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 354, doi. 10.2307/3151811
- By:
- Publication type:
- Article
14
Effects of Consumer Expectations on Information Processing in Selling Encounters.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 346, doi. 10.2307/3151810
- By:
- Publication type:
- Article
15
Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 337, doi. 10.2307/3151809
- By:
- Publication type:
- Article
16
Using the Theory of Signal Detection to Improve Ad Recognition Testing.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 327, doi. 10.2307/3151808
- By:
- Publication type:
- Article
17
Checking the Success of Manipulations in Marketing Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 4, p. 317, doi. 10.2307/3151807
- By:
- Publication type:
- Article