MICROTAB One by One Plus, Version 4.4.
- Published in:
- 1986
- By:
- Publication type:
- Product Review
Works matching IS 00222437 AND DT 1986 AND VI 23 AND IP 2
Results: 19
1
2
MARKSTAT, Program for Basic Analysis of Marketing Research Data.
- Published in:
- 1986
- By:
- Publication type:
- Product Review
3
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 197, doi. 10.1177/002224378602300218
- Publication type:
- Article
4
BEHAVIOR PREDICTION SOFTWARE.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
5
ERRATUM.
- Published in:
- 1986
- Publication type:
- Correction Notice
6
Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 169, doi. 10.2307/3151664
- By:
- Publication type:
- Article
7
MAINFRAME STATISTICS ON A MICRO?
- Published in:
- 1986
- By:
- Publication type:
- Product Review
8
NATURALISTIC INQUIRY.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
9
SURVEYING SUBJECTIVE PHENOMENA.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
10
Assessment of the Psychometric Properties of an Opinion Leadership Scale.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 184, doi. 10.2307/3151666
- By:
- Publication type:
- Article
11
Multibrand Transition Probabilities as a Function of Explanatory Variables: Estimation by a Least-Squares-Based Approach.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 177, doi. 10.2307/3151665
- By:
- Publication type:
- Article
12
Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 164, doi. 10.2307/3151663
- By:
- Publication type:
- Article
13
An Analysis of Alternative Causal Models of Salesperson Role Perceptions and Work-Related Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 153, doi. 10.2307/3151662
- By:
- Publication type:
- Article
14
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 144, doi. 10.2307/3151661
- By:
- Publication type:
- Article
15
The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 130, doi. 10.2307/3151660
- By:
- Publication type:
- Article
16
The Influence of Career Stages on Salespeople's Job Attitudes, Work Perceptions, and Performance.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 119, doi. 10.2307/3151659
- By:
- Publication type:
- Article
17
A Simulation Study of Factor Score Indeterminacy.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 111, doi. 10.2307/3151658
- By:
- Publication type:
- Article
18
Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 101, doi. 10.2307/3151657
- By:
- Publication type:
- Article
19
Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 89, doi. 10.2307/3151656
- By:
- Publication type:
- Article