BOOKS AND SOFTWARE RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 87, doi. 10.1177/002224378602300114
- Publication type:
- Article
Works matching IS 00222437 AND DT 1986 AND VI 23 AND IP 1
Results: 14
1
2
INTERVIEWING: PRINCIPLES AND PRACTICES.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
3
STUDIES OF COMMUNICATION EFFECTS: METHODOLOGICAL AND THEORETICAL PAPERS ON LEFT/RIGHT BRAIN SPECIALIZATION.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
4
INTRODUCTION TO CAUSAL ANALYSIS: EXPLORING SURVEY DATA BY CROSSTABULATION.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
5
ELECTRONIC QUESTIONNAIRE DESIGN AND ANALYSIS WITH CAPPA/Ci2 SYSTEM.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 83, doi. 10.2307/3151780
- By:
- Publication type:
- Article
6
THE JMR BOOK REVIEW SECTION.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 83, doi. 10.1177/002224378602300109
- By:
- Publication type:
- Article
7
Comment on "Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study"
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 78, doi. 10.2307/3151778
- By:
- Publication type:
- Article
8
Interrelations Among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 62, doi. 10.2307/3151777
- By:
- Publication type:
- Article
9
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of Two-Factor Model.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 50, doi. 10.2307/3151776
- By:
- Publication type:
- Article
10
Smarter Versus Harder: An Exploratory Attributional Analysis of Salespeople's Motivation.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 41, doi. 10.2307/3151775
- By:
- Publication type:
- Article
11
An Approach to the Measurement of Consumer Preferences Using Limited Information.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 33, doi. 10.2307/3151774
- By:
- Publication type:
- Article
12
"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 25, doi. 10.2307/3151773
- By:
- Publication type:
- Article
13
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 11, doi. 10.2307/3151772
- By:
- Publication type:
- Article
14
Relationships Among Research Design Choices and Psychometric Properties of Rating Scales: A Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 1, p. 1, doi. 10.2307/3151771
- By:
- Publication type:
- Article