Works matching IS 00222437 AND DT 1985 AND VI 22 AND IP 3


Results: 13
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    A Model of Advertising Competition.

    Published in:
    Journal of Marketing Research (JMR), 1985, v. 22, n. 3, p. 297, doi. 10.2307/3151426
    By:
    • Erickson, Gary M.
    Publication type:
    Article
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