COMPUTER ABSTRACTS.
- Published in:
- 1985
- By:
- Publication type:
- Abstract
Works matching IS 00222437 AND DT 1985 AND VI 22 AND IP 2
Results: 16
1
2
Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 192, doi. 10.2307/3151364
- By:
- Publication type:
- Article
3
Books Received.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 228, doi. 10.1177/002224378502200216
- Publication type:
- Article
4
CONSUMER RESEARCH FOR MANAGEMENT DECISIONS/MARKETING RESEARCH.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
5
MULTIVARIATE OBSERVATIONS.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
6
MULTIVARIATE DESCRIPTIVE STATISTICAL ANALYSIS: CORRESPONDENCE ANALYSIS AND RELATED TECHNIQUES FOR LARGE MATRICES.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
7
CLUSTER ANALYSIS FOR RESEARCHERS.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
8
Do Higher Prices Signal Higher Quality?
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 209, doi. 10.2307/3151366
- By:
- Publication type:
- Article
9
Case Research in Marketing: Opportunities, Problems, and a Process.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 199, doi. 10.2307/3151365
- By:
- Publication type:
- Article
10
Utilizing Effort and Task Difficulty Information in Evaluating Salespeople.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 185, doi. 10.2307/3151363
- By:
- Publication type:
- Article
11
Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 168, doi. 10.2307/3151362
- By:
- Publication type:
- Article
12
An Assessment of the Mall Intercept as a Data Collection Method.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 158, doi. 10.2307/3151361
- By:
- Publication type:
- Article
13
Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 143, doi. 10.2307/3151360
- By:
- Publication type:
- Article
14
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 130, doi. 10.2307/3151359
- By:
- Publication type:
- Article
15
The Effect of Advertising on Consumer Price Sensitivity.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 119, doi. 10.2307/3151358
- By:
- Publication type:
- Article
16
The Determinants of Salesperson Performance: A Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 2, p. 103, doi. 10.2307/3151357
- By:
- Publication type:
- Article