BOOKS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 102, doi. 10.1177/002224378502200115
- Publication type:
- Article
Works matching IS 00222437 AND DT 1985 AND VI 22 AND IP 1
Results: 15
1
2
CONSUMER BEHAVIOR AND ENERGY POLICY.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
3
HANDBOOK OF SURVEY RESEARCH.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
4
ATTRIBUTION THEORY AND RESEARCH: CONCEPTUAL, DEVELOPMENTAL AND SOCIAL DIMENSIONS.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
5
LOTUS 1-2-3 FOR MARKETING AND SALES/1-2-3 MANAGERIAL WORKSHEETS/1-2-3 FOR BUSINESS.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
6
Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 93, doi. 10.2307/3151555
- By:
- Publication type:
- Article
7
A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 86, doi. 10.2307/3151554
- By:
- Publication type:
- Article
8
Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 81, doi. 10.2307/3151553
- By:
- Publication type:
- Article
9
The Threats to Marketing Research: An Empirical Reappraisal.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 74, doi. 10.2307/3151552
- By:
- Publication type:
- Article
10
A Test of Reducing Callbacks and Not-At-Home Bias in Personal Interviews by Weighting At-Home Respondents.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 66, doi. 10.2307/3151551
- By:
- Publication type:
- Article
11
The Lead Effect of Marketing Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 54, doi. 10.2307/3151550
- By:
- Publication type:
- Article
12
Measuring Consumer Involvement Profiles.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 41, doi. 10.2307/3151549
- By:
- Publication type:
- Article
13
Improving Measure Quality by Alternating Least Squares Optimal Scaling.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 30, doi. 10.2307/3151548
- By:
- Publication type:
- Article
14
Efficient Screening Methods for the Sampling of Geographically Clustered Special Populations.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 20, doi. 10.2307/3151547
- By:
- Publication type:
- Article
15
Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 1, doi. 10.2307/3151546
- By:
- Publication type:
- Article