1984 WILLIAM O'DELL AWARD-WINNING ARTICLE.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 345
- Publication type:
- Article
Works matching IS 00222437 AND DT 1984 AND VI 21 AND IP 4
Results: 16
1
2
BOOKS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 476, doi. 10.1177/002224378402100415
- Publication type:
- Article
3
MEASURING SOCIAL LIFE FEELINGS.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
4
PRODUCT TESTING AND SENSORY EVALUATION OF FOODS: MARKETING AND R & D APPROACHES.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
5
MEASURING AND IMPROVING PRODUCTIVITY IN PHYSICAL DISTRIBUTION/PRODUCTIVITY AND EFFICIENCY IN DISTRIBUTION SYSTEMS.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
6
Alternative Questionnaire Formats for Country Image Studies.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 463, doi. 10.2307/3151472
- By:
- Publication type:
- Article
7
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 456, doi. 10.2307/3151471
- By:
- Publication type:
- Article
8
Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated Over Time: Some Results for the Autoregressive Current Effects Model.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 445, doi. 10.2307/3151470
- By:
- Publication type:
- Article
9
Temporal Variety in Consumer Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 435, doi. 10.2307/3151469
- By:
- Publication type:
- Article
10
Predicting Choice Shares Under Conditions of Brand Interdependence.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 420, doi. 10.2307/3151468
- By:
- Publication type:
- Article
11
Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 410, doi. 10.2307/3151467
- By:
- Publication type:
- Article
12
Patterns of Store Choice.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 399, doi. 10.2307/3151466
- By:
- Publication type:
- Article
13
Competition as a Moderator of the Effect of Advertising on Sales.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 387, doi. 10.2307/3151465
- By:
- Publication type:
- Article
14
Analyzing Marketing Research Data with Association Models.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 376, doi. 10.2307/3151464
- By:
- Publication type:
- Article
15
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 360, doi. 10.2307/3151463
- By:
- Publication type:
- Article
16
Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 345, doi. 10.2307/3151462
- By:
- Publication type:
- Article