BOOKS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 343, doi. 10.1177/002224378402100315
- Publication type:
- Article
Works matching IS 00222437 AND DT 1984 AND VI 21 AND IP 3
Results: 15
1
2
LINEAR STATISTICAL ANALYSIS OF DISCRETE DATA.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
3
APPLYING MARKET RESEARCH IN COLLEGE ADMISSIONS.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
4
MARKETING DECISION MAKING: A MODEL BUILDING APPROACH.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
5
Comment on a Standard Definition of Response Rates.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 336, doi. 10.2307/3151610
- By:
- Publication type:
- Article
6
Notes on Aggregation Criteria in Market Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 332, doi. 10.2307/3151609
- By:
- Publication type:
- Article
7
The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 325, doi. 10.2307/3151608
- By:
- Publication type:
- Article
8
Ethical Problems of Marketing Researchers.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 309, doi. 10.2307/3151607
- By:
- Publication type:
- Article
9
Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 298, doi. 10.2307/3151606
- By:
- Publication type:
- Article
10
Situational Factors Affecting Forecast Accuracy.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 290, doi. 10.2307/3151605
- By:
- Publication type:
- Article
11
An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 278, doi. 10.2307/3151604
- By:
- Publication type:
- Article
12
Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 268, doi. 10.2307/3151603
- By:
- Publication type:
- Article
13
Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 259, doi. 10.2307/3151602
- By:
- Publication type:
- Article
14
A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 251, doi. 10.2307/3151601
- By:
- Publication type:
- Article
15
Management Judgment Forecasts, Composite Forecasting Models, and Conditional Efficiency.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 239, doi. 10.2307/3151600
- By:
- Publication type:
- Article