A SECOND GENERATION OF MULTIVARIATE ANALYSIS: METHODS, VOLUME I/A SECOND GENERATION OF MULTIVARIATE ANALYSIS: MEASUREMENT AND EVALUATION, VOLUME II/MULTIVARIATE DATA ANALYSIS: AN INTRODUCTION.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1984 AND VI 21 AND IP 2
Results: 15
1
2
MULTIVARIATE STATISTICS: A VECTOR SPACE APPROACH.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
3
BOOKS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 236, doi. 10.1177/002224378402100215
- Publication type:
- Article
4
Reliability and Validity of Alternative Measures of Channel Member Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 226, doi. 10.2307/3151706
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- Publication type:
- Article
5
A Psychometric Assessment of a Measure of Sales Representatives' Power Perceptions.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 221, doi. 10.2307/3151705
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- Publication type:
- Article
6
Position Bias in Multiple-Choice Questions.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 216, doi. 10.2307/3151704
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- Publication type:
- Article
7
On the Predictive Power of Market Share Attraction Models.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 211, doi. 10.2307/3151703
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- Publication type:
- Article
8
A Comparison of Market Share Models and Estimation Procedures.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 202, doi. 10.2307/3151702
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- Publication type:
- Article
9
Attraction Versus Linear and Multiplicative Market Share Models: An Empirical Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 194, doi. 10.2307/3151701
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- Publication type:
- Article
10
Removing Perceptual Distortions in Product Space Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 184, doi. 10.2307/3151700
- By:
- Publication type:
- Article
11
Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 170, doi. 10.2307/3151699
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- Publication type:
- Article
12
Hybrid Models for Conjoint Analysis: An Expository Review.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 155, doi. 10.2307/3151698
- By:
- Publication type:
- Article
13
Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 148, doi. 10.2307/3151697
- By:
- Publication type:
- Article
14
An Empirical Investigation of the Information Sources Used During the Industrial Buying Process.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 137, doi. 10.2307/3151696
- By:
- Publication type:
- Article
15
Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 127, doi. 10.2307/3151695
- By:
- Publication type:
- Article