BOOKS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 126, doi. 10.1177/002224378402100118
- Publication type:
- Article
Works matching IS 00222437 AND DT 1984 AND VI 21 AND IP 1
Results: 18
1
2
TWO RECENT MARKETING RESEARCH TEXTS: A COMPARATIVE REVIEW.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
3
MARKETING INFORMATION SYSTEMS: DESIGN AND APPLICATIONS FOR MARKETERS.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
4
DANGER: MARKETING RESEARCHER AT WORK.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
5
INTERNATIONAL MARKETING RESEARCH.
- Published in:
- 1984
- By:
- Publication type:
- Book Review
6
Combining Tests of Significance in Test Marketing Research Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 118, doi. 10.2307/3151799
- By:
- Publication type:
- Article
7
Misapplications of Simulations in Structural Equation Models: Reply to Acito and Anderson.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 113, doi. 10.2307/3151798
- By:
- Publication type:
- Article
8
On Simulation Methods for Investigating Structural Modeling.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 107, doi. 10.2307/3151797
- By:
- Publication type:
- Article
9
The Dirichlet Multinomial Distribution as a Magazine Exposure Model.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 100, doi. 10.2307/3151796
- By:
- Publication type:
- Article
10
The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 89, doi. 10.2307/3151795
- By:
- Publication type:
- Article
11
Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 75, doi. 10.2307/3151794
- By:
- Publication type:
- Article
12
How Advertising Affects Sales: Meta-Analysis of Econometric Results.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 65, doi. 10.2307/3151793
- By:
- Publication type:
- Article
13
Detecting and Explaining Vividness Effects in Attitudinal Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 54, doi. 10.2307/3151792
- By:
- Publication type:
- Article
14
Seller and Buying Firm Factors Affecting Industrial Buyers' Negotiation Behavior and Outcomes.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 39, doi. 10.2307/3151791
- By:
- Publication type:
- Article
15
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 32, doi. 10.2307/3151790
- By:
- Publication type:
- Article
16
The Use of Linear Logit Models in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 20, doi. 10.2307/3151789
- By:
- Publication type:
- Article
17
Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 12, doi. 10.2307/3151788
- By:
- Publication type:
- Article
18
An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry.
- Published in:
- Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 1, doi. 10.2307/3151787
- By:
- Publication type:
- Article