Works matching IS 00222437 AND DT 1983 AND VI 20 AND IP 4
Results: 15
PUBLICATIONS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 454, doi. 10.1177/002224378302000416
- Publication type:
- Article
HOLLYWOOD LOOKS AT ITS AUDIENCE: A REPORT OF FILM AUDIENCE RESEARCH.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
MARKETING DECISION MODELS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
MULTIVARIATE STATISTICAL ANALYSIS/TOPICS IN APPLIED MULTIVARIATE ANALYSIS/CLASSIFYING SOCIAL DATA.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
...COMPUTER ABSTRACTS.
- Published in:
- 1983
- Publication type:
- Abstract
An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 439, doi. 10.2307/3151448
- By:
- Publication type:
- Article
Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 433, doi. 10.2307/3151447
- By:
- Publication type:
- Article
Improving Random Respondent Selection in Telephone Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 428, doi. 10.2307/3151446
- By:
- Publication type:
- Article
The Accuracy of Telephone Call Data Collected by Diary Methods.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 417, doi. 10.2307/3151445
- By:
- Publication type:
- Article
A Monté Carlo Simulation Study of Two Approaches for Aggregating Conjoint Data.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 405, doi. 10.2307/3151444
- By:
- Publication type:
- Article
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 393, doi. 10.2307/3151443
- By:
- Publication type:
- Article
Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 380, doi. 10.2307/3151442
- By:
- Publication type:
- Article
Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 368, doi. 10.2307/3151441
- By:
- Publication type:
- Article
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 350, doi. 10.2307/3151440
- By:
- Publication type:
- Article
Attitude-Behavior Consistency in Children's Responses to Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 4, p. 337, doi. 10.2307/3151438
- By:
- Publication type:
- Article