PUBLICATIONS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 334, doi. 10.1177/002224378302000315
- Publication type:
- Article
Works matching IS 00222437 AND DT 1983 AND VI 20 AND IP 3
Results: 15
1
2
PRIOR INFORMATION IN LINEAR MODELS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
3
A COMPARATIVE REVIEW OF INNOVATION DIFFUSION BOOKS.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
4
Internal Consistency Reliability of King and Summers' Opinion Leadership Scale: Further Evidence.
- Published in:
- 1983
- By:
- Publication type:
- Abstract
5
Statement of Hypotheses in the Analysis of Variance.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 320, doi. 10.2307/3151836
- By:
- Publication type:
- Article
6
A Markov Analysis of Fund-Raising Alternatives.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 314, doi. 10.2307/3151835
- By:
- Publication type:
- Article
7
An Examination of the Random Versus Nonrandom Nature of Item Omissions.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 305, doi. 10.2307/3151834
- By:
- Publication type:
- Article
8
Modeling Consumer Satisfaction Processes Using Experience-Based Norms.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 296, doi. 10.2307/3151833
- By:
- Publication type:
- Article
9
Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 291, doi. 10.2307/3151832
- By:
- Publication type:
- Article
10
Information Availability as a Determinant of Multiple Request Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 280, doi. 10.2307/3151831
- By:
- Publication type:
- Article
11
The Effects of Serial Correlation and Data Aggregation on Advertising Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 268, doi. 10.2307/3151830
- By:
- Publication type:
- Article
12
Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 257, doi. 10.2307/3151829
- By:
- Publication type:
- Article
13
A Procedure for Measuring and Estimating Consumer Preferences Under Uncertainty.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 249, doi. 10.2307/3151828
- By:
- Publication type:
- Article
14
Recognition as a Measure of Learning from Television Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 235, doi. 10.2307/3151827
- By:
- Publication type:
- Article
15
Pre-Test-Market Models: Validation and Managerial Implications.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 3, p. 221, doi. 10.2307/3151826
- By:
- Publication type:
- Article