Works matching IS 00222437 AND DT 1982 AND VI 19 AND IP 2
1
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 280, doi. 10.1177/002224378201900216
- Article
5
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 274, doi. 10.2307/3151628
- Stanton, John L.;
- Tucci, Louis A.
- Article
6
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 269, doi. 10.2307/3151627
- Hunt, Shelby D.;
- Sparkman Jr., Richard D.;
- Wilcox, James B.
- Article
7
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 261, doi. 10.2307/3151626
- Article
8
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 255, doi. 10.2307/3151625
- Harmon, Robert R.;
- Coney, Kenneth A.
- Article
9
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 240, doi. 10.2307/3151624
- Article
10
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 229, doi. 10.2307/3151623
- Bearden, William O.;
- Shimp, Terence A.
- Article
11
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 223, doi. 10.2307/3151622
- Article
12
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 208, doi. 10.2307/3151621
- Article
13
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 199, doi. 10.2307/3151620
- Article
14
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 192, doi. 10.2307/3151619
- Day, George S.;
- Deutscher, Terry
- Article
15
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 182, doi. 10.2307/3151618
- Moriarty, Rowland T.;
- Bateson, John E. G.
- Article
16
- Journal of Marketing Research (JMR), 1982, v. 19, n. 2, p. 165, doi. 10.2307/3151617
- Silk, Alvin J.;
- Kalwani, Manohar U.
- Article