MARKET RESEARCHERS LOOK AT ADVERTISING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1981 AND VI 18 AND IP 3
Results: 19
1
2
PUBLICATIONS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 393, doi. 10.1177/002224378101800319
- Publication type:
- Article
3
REGRESSION DIAGNOSTICS: IDENTIFYING INFLUENTIAL DATA AND SOURCES OF COLLINEARITY.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
4
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 333, doi. 10.2307/3150974
- By:
- Publication type:
- Article
5
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 318, doi. 10.2307/3150973
- By:
- Publication type:
- Article
6
Overlapping Clustering: A New Method for Product Positioning.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 310, doi. 10.2307/3150972
- By:
- Publication type:
- Article
7
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 301, doi. 10.2307/3150971
- By:
- Publication type:
- Article
8
Identification and Analysis of Moderator Variables.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 291, doi. 10.2307/3150970
- By:
- Publication type:
- Article
9
APPLIED FORECASTING METHODS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
10
THE USE NONUSE MISUSE OF APPLIED SOCIAL RESEARCH IN THE COURTS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
11
APPLIED LINEAR REGRESSION.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
12
Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 382, doi. 10.2307/3150980
- By:
- Publication type:
- Article
13
Evaluating Structural Equation Models With Unobservable Variables and Measurement Error: A Comment.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 375, doi. 10.2307/3150979
- By:
- Publication type:
- Article
14
Uniformed Response Error in Survey Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 370, doi. 10.2307/3150978
- By:
- Publication type:
- Article
15
The Theory of Stochastic Preferences: Further Comments and Clarifications .
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 364, doi. 10.2307/3150977
- By:
- Publication type:
- Article
16
Effect of Participation in Marketing Research on Consumer Attitudes Toward Research and Satisfaction with a Service.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 356, doi. 10.2307/3150976
- By:
- Publication type:
- Article
17
On Using Voice Analysis in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 350, doi. 10.2307/3150975
- By:
- Publication type:
- Article
18
Statistical Power and Effect Size in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 275, doi. 10.2307/3150969
- By:
- Publication type:
- Article
19
Measures of Manifest Conflict in Distribution Channels.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 263, doi. 10.2307/3150968
- By:
- Publication type:
- Article