CONSUMER PANELS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1981 AND VI 18 AND IP 1
Results: 21
1
2
CAUSAL MODELS IN MARKETING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
3
ERRATUM.
- Published in:
- 1981
- Publication type:
- Correction Notice
4
MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
5
MARKETING RESEARCH: PRIVATE AND PUBLIC SECTOR DECISIONS/MARKETING RESEARCH: A STRUCTURE FOR DECISION MAKING.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
6
PUBLICATIONS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 131, doi. 10.1177/002224378101800121
- Publication type:
- Article
7
ON BECOMING A SOCIAL SCIENTIST: FROM SURVEY RESEARCH AND PARTICIPANT OBSERVATION TO EXPERIENTIAL ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
8
The Design of Advertising Experiments Using Statistical Decision Theory: An Extension.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 120, doi. 10.2307/3151323
- By:
- Publication type:
- Article
9
Internal Determinants of Export Marketing Behavior: An Empirical Investigation.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 114, doi. 10.2307/3151322
- By:
- Publication type:
- Article
10
Analysis of Sales Call Effectiveness.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 107, doi. 10.2307/3151321
- By:
- Publication type:
- Article
11
Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 101, doi. 10.2307/3151320
- By:
- Publication type:
- Article
12
Modeling and Forecasting Sales Data by Time Series Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 94, doi. 10.2307/3151318
- By:
- Publication type:
- Article
13
Model Misspecification in Multiattribute Parameter Estimation.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 87, doi. 10.2307/3151317
- By:
- Publication type:
- Article
14
Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 80, doi. 10.2307/3151316
- By:
- Publication type:
- Article
15
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 13, doi. 10.2307/3151310
- By:
- Publication type:
- Article
16
A Model and Measurement Methodology for Predicting Individual Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 1, doi. 10.2307/3151309
- By:
- Publication type:
- Article
17
Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 63, doi. 10.2307/3151314
- By:
- Publication type:
- Article
18
Using Information Processing Theory to Design Marketing Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 73, doi. 10.2307/3151315
- By:
- Publication type:
- Article
19
The Application and Misapplication of Factor Analysis in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 51, doi. 10.2307/3151313
- By:
- Publication type:
- Article
20
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 39, doi. 10.2307/3151312
- By:
- Publication type:
- Article
21
Advertising and Public Policy: The Macroeconomic Effects of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 29, doi. 10.2307/3151311
- By:
- Publication type:
- Article