Works matching IS 00222437 AND DT 1980 AND VI 17 AND IP 2

Results: 14

NEW BOOKS IN REVIEW.

Published in:

1980

By:

Agarwal, Manoj K.;
Blair, Ed;
Batsell, Richard R.;
Klebba, Joanne M.;
Beltramini, Richard F.

Publication type:

Book Review

The Effect of Monetary Inducement on Mailed Questionnaire Response Quality.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 265, doi. 10.2307/3150939

By:

McDaniel, Stephen W.;
Rao, C. P.

Publication type:

Article

Comment on 'A Major Price-Perceived Quality Study Reexamined'

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 263, doi. 10.2307/3150938

By:

McConnell, J. Douglas

Publication type:

Article

A Major Price-Perceived Quality Study Reexamined.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 259, doi. 10.2307/3150937

By:

Riesz, Peter C.

Publication type:

Article

On Implementing the Door-in-the-Face Compliance Technique in a Business Context.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 253, doi. 10.2307/3150936

By:

Mowen, John C.;
Cialdini, Robert B.

Publication type:

Article

Estimating Response Rates for Different Market Segments from Questionnaire Data.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 245, doi. 10.2307/3150935

By:

Dolde, Walter;
Staelin, Richard;
Yao, Tsu

Publication type:

Article

On Using Response Latency to Measure Preference.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 237, doi. 10.2307/3150934

By:

Aaker, David A.;
Bagozzi, Richard P.;
Carman, James M.;
MacLachlan, James M.

Publication type:

Article

A Monté Carlo Comparison of Factor Analytic Methods.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 228, doi. 10.2307/3150933

By:

Acito, Franklin;
Anderson, Ronald D.

Publication type:

Article

Sample Size Requirements for Zero-Order Models.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 221, doi. 10.2307/3150932

By:

Kalwani, Manohar U.;
Morrison, Donald G.

Publication type:

Article

The Lognormal Distribution of Buying Frequency Rates.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 212, doi. 10.2307/3150931

By:

Lawrence, Raymond J.

Publication type:

Article

Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 203, doi. 10.2307/3150930

By:

Lodish, Leonard M.

Publication type:

Article

An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 187, doi. 10.2307/3150929

By:

Goodwin, Stephen;
Etgar, Michael

Publication type:

Article

Television Commercial Wearout: An Information Processing View.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 173, doi. 10.2307/3150928

By:

Calder, Bobby J.;
Sternthal, Brian

Publication type:

Article

A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein.

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 153, doi. 10.2307/3150927

By:

Warshaw, Paul R.

Publication type:

Article