CONSUMER BEHAVIOR: BASIC FINDINGS AND MANAGEMENT IMPLICATIONS./ READINGS IN CONSUMER BEHAVIOR: INDIVIDUALS, GROUPS AND ORGANIZATIONS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1980 AND VI 17 AND IP 1
Results: 24
1
2
MARKET RESEARCH AND ANALYSIS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
3
SPECIFICATION SEARCHES: AD HOC INFERENCE WITH NONEXPERIMENTAL DATA.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
4
MARKETING RESEARCH, TEXT AND CASES.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
5
CONSUMER BEHAVIOR: CONCEPTS AND APPLICATIONS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
6
ADVANCES IN FACTOR ANALYSIS AND STRUCTURAL EQUATION MODELS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
7
A Reexamination of Group Influence on Member Brand Preference.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 125, doi. 10.2307/3151128
- By:
- Publication type:
- Article
8
The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships Between Personality and Product Usage.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 119, doi. 10.2307/3151127
- By:
- Publication type:
- Article
9
Reply to "A Comment on a New Measure of Predictor Variable Importance in Multiple Regression"
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 116, doi. 10.2307/3151126
- By:
- Publication type:
- Article
10
Comment on "A New Measure of Predictor Variable Importance in Multiple Regression"
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 113, doi. 10.2307/3151125
- By:
- Publication type:
- Article
11
Evaluation of Conjoint Analysis Results: A Comparison of Methods.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 106, doi. 10.2307/3151124
- By:
- Publication type:
- Article
12
The Application of Sequential Analysis in Market Research.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 97, doi. 10.2307/3151123
- By:
- Publication type:
- Article
13
Possible Biases in Parameter Estimation With Store Audit Data.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 91, doi. 10.2307/3151122
- By:
- Publication type:
- Article
14
Discrimination Testing and Product Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 84, doi. 10.2307/3151121
- By:
- Publication type:
- Article
15
A Self-Perception Interpretation of the Effect of Monetary and Nonmonetary Incentives on Mail Survey Respondent Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 77, doi. 10.2307/3151120
- By:
- Publication type:
- Article
16
Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 69, doi. 10.2307/3151119
- By:
- Publication type:
- Article
17
Predicting Response Speed in Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 63, doi. 10.2307/3151118
- By:
- Publication type:
- Article
18
Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 58, doi. 10.2307/3151117
- By:
- Publication type:
- Article
19
Reducing the Costs of TV Commercials by Use of Time Compressions.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 52, doi. 10.2307/3151116
- By:
- Publication type:
- Article
20
Path Analysis of Buyer Behavior Under Conditions of Crowding.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 45, doi. 10.2307/3151115
- By:
- Publication type:
- Article
21
Industrial Buyers' Choice Strategies: A Protocol Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 34, doi. 10.2307/3151114
- By:
- Publication type:
- Article
22
Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 26, doi. 10.2307/3151113
- By:
- Publication type:
- Article
23
The Value of Information for Selected Appliances.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 14, doi. 10.2307/3151112
- By:
- Publication type:
- Article
24
Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 1, p. 1, doi. 10.2307/3151111
- By:
- Publication type:
- Article