Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 4
Results: 23
MARKETING RESEARCH: A BASIC APPROACH.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
FIELD RESEARCH: A MANUAL FOR LOGISTICS AND MANAGEMENT OF SCIENTIFIC STUDIES IN NATURAL SETTINGS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
CORRELATIONAL PROCEDURES FOR RESEARCH.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
BEHAVIORAL RESEARCH.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
IMPROVING INTERVIEW METHOD AND QUESTIONNAIRE DESIGN.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
Measurement of Salespeople's Job Satisfaction: Convergent and Discriminant Validity of Corresponding INDSALES and Job Descriptive Index Scales.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 594, doi. 10.2307/3150836
- By:
- Publication type:
- Article
More Evidence on Interpersonal Yielding.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 588, doi. 10.2307/3150835
- By:
- Publication type:
- Article
Improved Method for Comparing Rank-Order Preferences of Two Groups of Consumers.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 583, doi. 10.2307/3150834
- By:
- Publication type:
- Article
The Attitude Pollimeter: A New Attitude Scaling Device.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 578, doi. 10.2307/3150833
- By:
- Publication type:
- Article
Implementation of Response Latency Measures.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 573, doi. 10.2307/3150832
- By:
- Publication type:
- Article
....COMPUTER ABSTRACTS.
- Published in:
- 1979
- By:
- Publication type:
- Abstract
The Influence of Social Character on Preference for Social Versus Objective Information in Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 552, doi. 10.2307/3150816
- By:
- Publication type:
- Article
A Test for Clusters.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 545, doi. 10.2307/3150815
- By:
- Publication type:
- Article
Analyzing Cross-Classification Data: An Improved Method for Predicting Events.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 539, doi. 10.2307/3150814
- By:
- Publication type:
- Article
A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 533, doi. 10.2307/3150813
- By:
- Publication type:
- Article
Consumer Reactions to Explicit Brand Comparisons in Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 517, doi. 10.2307/3150812
- By:
- Publication type:
- Article
Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 507, doi. 10.2307/3150811
- By:
- Publication type:
- Article
Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 495, doi. 10.2307/3150810
- By:
- Publication type:
- Article
Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 485, doi. 10.2307/3150809
- By:
- Publication type:
- Article
Noncontact and Refusal Rates in Consumer Telephone Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 478, doi. 10.2307/3150808
- By:
- Publication type:
- Article
A Linear Covariate Model of Warranty Attributes and Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 466, doi. 10.2307/3150807
- By:
- Publication type:
- Article
Territory Sales Response.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 453, doi. 10.2307/3150806
- By:
- Publication type:
- Article
Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 439, doi. 10.2307/3150805
- By:
- Publication type:
- Article