Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 4

Results: 23

MARKETING RESEARCH: A BASIC APPROACH.

Published in:

1979

By:

Cagley, James W.

Publication type:

Book Review

FIELD RESEARCH: A MANUAL FOR LOGISTICS AND MANAGEMENT OF SCIENTIFIC STUDIES IN NATURAL SETTINGS.

Published in:

1979

By:

Attir, Mustafa O.

Publication type:

Book Review

CORRELATIONAL PROCEDURES FOR RESEARCH.

Published in:

1979

By:

Ginter, James L.

Publication type:

Book Review

BEHAVIORAL RESEARCH.

Published in:

1979

By:

Schneider, Kenneth C.

Publication type:

Book Review

IMPROVING INTERVIEW METHOD AND QUESTIONNAIRE DESIGN.

Published in:

1979

By:

Albaum, Gerald

Publication type:

Book Review

Measurement of Salespeople's Job Satisfaction: Convergent and Discriminant Validity of Corresponding INDSALES and Job Descriptive Index Scales.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 594, doi. 10.2307/3150836

By:

Futrell, Charles M.

Publication type:

Article

More Evidence on Interpersonal Yielding.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 588, doi. 10.2307/3150835

By:

Reingen, Peter H.;
Kernan, Jerome B.

Publication type:

Article

Improved Method for Comparing Rank-Order Preferences of Two Groups of Consumers.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 583, doi. 10.2307/3150834

By:

Ryans, Adrian B.;
Srinivasan, V.

Publication type:

Article

The Attitude Pollimeter: A New Attitude Scaling Device.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 578, doi. 10.2307/3150833

By:

Lampert, Shlomo I.

Publication type:

Article

Implementation of Response Latency Measures.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 573, doi. 10.2307/3150832

By:

MacLachlan, James;
Czepiel, John;
LaBarbera, Priscilla

Publication type:

Article

....COMPUTER ABSTRACTS.

Published in:

1979

By:

Warwick, Kenneth M.;
Beckwith, Neil;
Friedman, Herman P.;
Haley, Russell I.;
Ott, Leland H.;
Sands, Saul

Publication type:

Abstract

The Influence of Social Character on Preference for Social Versus Objective Information in Advertising.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 552, doi. 10.2307/3150816

By:

Mizerski, Richard W.;
Settle, Robert B.

Publication type:

Article

A Test for Clusters.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 545, doi. 10.2307/3150815

By:

Arnold, Stephen John

Publication type:

Article

Analyzing Cross-Classification Data: An Improved Method for Predicting Events.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 539, doi. 10.2307/3150814

By:

Winer, Russel S.;
Ryan, Michael J.

Publication type:

Article

A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 533, doi. 10.2307/3150813

By:

Flath, David;
Leonard, E. W.

Publication type:

Article

Consumer Reactions to Explicit Brand Comparisons in Advertisements.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 517, doi. 10.2307/3150812

By:

Golden, Linda L.

Publication type:

Article

Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 507, doi. 10.2307/3150811

By:

Huber, Joel;
Holbrook, Morris B.

Publication type:

Article

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 495, doi. 10.2307/3150810

By:

Hauster, John R.;
Koppelman, Franks S.

Publication type:

Article

Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 485, doi. 10.2307/3150809

By:

Goldman, Arieh

Publication type:

Article

Noncontact and Refusal Rates in Consumer Telephone Surveys.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 478, doi. 10.2307/3150808

By:

Wiseman, Frederick;
McDonald, Philip

Publication type:

Article

A Linear Covariate Model of Warranty Attributes and Behaviors.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 466, doi. 10.2307/3150807

By:

Darden, William R.;
Rao, C. P.

Publication type:

Article

Territory Sales Response.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 453, doi. 10.2307/3150806

By:

Ryans, Adrian B.;
Weinberg, Charles B.

Publication type:

Article

Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 439, doi. 10.2307/3150805

By:

Simon, Hermann

Publication type:

Article