Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 3

Results: 24

MULTIVARIATE DATA ANALYSIS WITH READINGS.

Published in:

1979

By:

Sparkman Jr., Richard M.

Publication type:

Book Review

A SAMPLER ON SAMPLING.

Published in:

1979

By:

Bernhardt, Kenneth L.

Publication type:

Book Review

SOCIOLOGICAL METHODOLOGY, Volumes 1-10.

Published in:

1979

By:

Leone, Robert

Publication type:

Book Review

MARKETING RESEARCH: INFORMATION FOR DECISION MAKING.

Published in:

1979

By:

Atkinson II, Robert M.

Publication type:

Book Review

MANUAL OF INDUSTRIAL MARKETING RESEARCH.

Published in:

1979

By:

Penn Jr., W. S.

Publication type:

Book Review

PERSPECTIVES ON HUMAN COMMUNICATION.

Published in:

1979

By:

Holman, Rebecca H.

Publication type:

Book Review

Response Rates and Perceived Questionnaire Length in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 429, doi. 10.2307/3150720

By:

Childers, Terry L.;
Ferrell, O. C.

Publication type:

Article

A Method for Computing the Average Spearman Rank Correlation Coefficient from Ordinally Structured Confusion Matrices.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 426, doi. 10.2307/3150719

By:

Wilcox, James B.;
Austin, Larry M.

Publication type:

Article

Characteristics of Persons With and Without Home Telephones.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 421, doi. 10.2307/3150718

By:

Wolfle, Lee M.

Publication type:

Article

What Do Zielske's Real Data Really Show About Pulsing?

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 415, doi. 10.2307/3150717

By:

Simon, Julian L.

Publication type:

Article

Techniques in Market Measurement: The Jackknife.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 410, doi. 10.2307/3150716

By:

Fenwick, Ian

Publication type:

Article

Studies of Census Mail Questionnaires.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 401, doi. 10.2307/3150715

By:

Rothwell, Naomi D.;
Rustemeyer, Anitra M.

Publication type:

Article

Evaluating the Relationships Among Attitude Toward Business, Product Satisfaction, Experience, and Search Effort.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 394, doi. 10.2307/3150714

By:

Anderson, Ronald D.;
Engledow, Jack L.;
Becker, Helmut

Publication type:

Article

Discrimination Procedures for the Analysis of Nominally Scaled Data Sets.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 387, doi. 10.2307/3150713

By:

Gitlow, Howard S.

Publication type:

Article

Analysis of Contingency Tables with Sparse Values.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 382, doi. 10.2307/3150712

By:

Shields, William S.;
Heeler, Roger M.

Publication type:

Article

The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent Findings.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 370, doi. 10.2307/3150711

By:

Dillon, William R.

Publication type:

Article

A Path Analysis of Causes and Consequences of Salespeople's Perceptions of Role Clarity.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 355, doi. 10.2307/3150710

By:

Teas, R. Kenneth;
Wacker, John G.;
Hughes, R. Eugene

Publication type:

Article

Advertising and the S-Curve: A New Approach.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 346, doi. 10.2307/3150709

By:

Johansson, J. K.

Publication type:

Article

Consumers' Level of Prejudice and Response to Black Models in Advertisements.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 341, doi. 10.2307/3150708

By:

Bush, Ronald F.;
Hair Jr., Joseph F.;
Solomon, Paul J.

Publication type:

Article

The Duplication of Viewing Law and Television Media Schedule Evaluation.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 333, doi. 10.2307/3150707

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Rust, Roland T.

Publication type:

Article

Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 323, doi. 10.1177/002224377901600304

By:

Miller Jr., Joseph H.;
Busch, Paul

Publication type:

Article

A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 313, doi. 10.2307/3150705

By:

Jain, Arun K.;
Acito, Franklin;
Malhotra, Naresh K.;
Mahajan, Vijay

Publication type:

Article

Patterns of Information Source Usage Among Durable Goods Buyers.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 303, doi. 10.2307/3150704

By:

Westbrook, Robert A.;
Fornell, Claes

Publication type:

Article

Legal Constraints and Marketing Research: Review and Call to Action.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 295, doi. 10.2307/3150703

By:

Frey, Cynthia J.;
Kinnear, Thomas C.

Publication type:

Article