Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 3
Results: 24
MULTIVARIATE DATA ANALYSIS WITH READINGS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
A SAMPLER ON SAMPLING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
SOCIOLOGICAL METHODOLOGY, Volumes 1-10.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
MARKETING RESEARCH: INFORMATION FOR DECISION MAKING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
MANUAL OF INDUSTRIAL MARKETING RESEARCH.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
PERSPECTIVES ON HUMAN COMMUNICATION.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
Response Rates and Perceived Questionnaire Length in Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 429, doi. 10.2307/3150720
- By:
- Publication type:
- Article
A Method for Computing the Average Spearman Rank Correlation Coefficient from Ordinally Structured Confusion Matrices.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 426, doi. 10.2307/3150719
- By:
- Publication type:
- Article
Characteristics of Persons With and Without Home Telephones.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 421, doi. 10.2307/3150718
- By:
- Publication type:
- Article
What Do Zielske's Real Data Really Show About Pulsing?
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 415, doi. 10.2307/3150717
- By:
- Publication type:
- Article
Techniques in Market Measurement: The Jackknife.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 410, doi. 10.2307/3150716
- By:
- Publication type:
- Article
Studies of Census Mail Questionnaires.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 401, doi. 10.2307/3150715
- By:
- Publication type:
- Article
Evaluating the Relationships Among Attitude Toward Business, Product Satisfaction, Experience, and Search Effort.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 394, doi. 10.2307/3150714
- By:
- Publication type:
- Article
Discrimination Procedures for the Analysis of Nominally Scaled Data Sets.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 387, doi. 10.2307/3150713
- By:
- Publication type:
- Article
Analysis of Contingency Tables with Sparse Values.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 382, doi. 10.2307/3150712
- By:
- Publication type:
- Article
The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent Findings.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 370, doi. 10.2307/3150711
- By:
- Publication type:
- Article
A Path Analysis of Causes and Consequences of Salespeople's Perceptions of Role Clarity.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 355, doi. 10.2307/3150710
- By:
- Publication type:
- Article
Advertising and the S-Curve: A New Approach.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 346, doi. 10.2307/3150709
- By:
- Publication type:
- Article
Consumers' Level of Prejudice and Response to Black Models in Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 341, doi. 10.2307/3150708
- By:
- Publication type:
- Article
The Duplication of Viewing Law and Television Media Schedule Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 333, doi. 10.2307/3150707
- By:
- Publication type:
- Article
Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 323, doi. 10.1177/002224377901600304
- By:
- Publication type:
- Article
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 313, doi. 10.2307/3150705
- By:
- Publication type:
- Article
Patterns of Information Source Usage Among Durable Goods Buyers.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 303, doi. 10.2307/3150704
- By:
- Publication type:
- Article
Legal Constraints and Marketing Research: Review and Call to Action.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 295, doi. 10.2307/3150703
- By:
- Publication type:
- Article