DESIGNING SENSIBLE SURVEYS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 2
Results: 20
1
2
LONG RANGE FORECASTING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
3
MASS MEDIA AND CULTURAL RELATIONSHIPS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
4
STATISTICS FOR EXPERIMENTERS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
5
DEVELOPMENT OF SURVEY METHODS TO ASSESS SURVEY PRACTICES/SURVEY DESIGN AND ANALYSIS: CURRENT ISSUES.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
6
Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 284, doi. 10.2307/3150693
- By:
- Publication type:
- Article
7
Measuring the Cumulative Effects of Advertising on Sales: A Response to Peles.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 286, doi. 10.2307/3150694
- By:
- Publication type:
- Article
8
Testing Micropreference Structures.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 247, doi. 10.2307/3150688
- By:
- Publication type:
- Article
9
Some Relationships Between Personality and Consumer Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 233, doi. 10.2307/3150687
- By:
- Publication type:
- Article
10
Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 159, doi. 10.2307/3150681
- By:
- Publication type:
- Article
11
The Synthesis of Predictive Models in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 280, doi. 10.2307/3150692
- By:
- Publication type:
- Article
12
Reduction in Selling Price After the Introduction of Competition.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 275, doi. 10.2307/3150691
- By:
- Publication type:
- Article
13
Application of a Composite Stochastic Model of Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 258, doi. 10.2307/3150689
- By:
- Publication type:
- Article
14
The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 268, doi. 10.2307/3150690
- By:
- Publication type:
- Article
15
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 147, doi. 10.2307/3150680
- By:
- Publication type:
- Article
16
Fear Appeal Effects in the Field: A Segmentation Approach.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 181, doi. 10.2307/3150682
- By:
- Publication type:
- Article
17
Issues in Sales Territory Modeling and Forecasting Using Box-Jenkins Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 221, doi. 10.2307/3150686
- By:
- Publication type:
- Article
18
Improving Prediction in Conjoint Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 211, doi. 10.2307/3150685
- By:
- Publication type:
- Article
19
Predicting Brand Purchase Behavior: Marketing Application of the Schonemann and Wang Unfolding Model.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 203, doi. 10.2307/3150684
- By:
- Publication type:
- Article
20
The Design of Advertising Experiments Using Statistical Decision Theory.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 191, doi. 10.2307/3150683
- By:
- Publication type:
- Article