An Assessment of CAD--A Personality Instrument Developed Specifically for Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 53, doi. 10.2307/3150874
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1979 AND VI 16 AND IP 1
Results: 25
1
2
NEW DEVELOPMENTS IN RETAIL TRADING AREA ANALYSIS AND SITE SELECTION.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
3
BUILDING IMPLEMENTABLE MARKETING MODELS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
4
STATISTICAL SURVEY TECHNIQUES.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
5
THE KNOWABLE FUTURE: A PSYCHOLOGY OF FORECASTING AND PROPHECY.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
6
MARKETING RESEARCH.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
7
BEHAVIORAL AND MANAGEMENT SCIENCE IN MARKETING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
8
MAIL AND TELEPHONE SURVEYS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
9
Setting Sales Quotas with Conjoint Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 133, doi. 10.2307/3150884
- By:
- Publication type:
- Article
10
The Multinational, Multiattribute Logit Choice Model.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 124, doi. 10.2307/3150883
- By:
- Publication type:
- Article
11
An Investigation of Situational Variation in Brand Choice Behavior and Attitude.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 111, doi. 10.2307/3150882
- By:
- Publication type:
- Article
12
Isolating Attitudinal and Normative Influences in Behavioral Intentions Models.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 102, doi. 10.2307/3150881
- By:
- Publication type:
- Article
13
Response Latency: An New Measure for Scaling Brand Preference.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 96, doi. 10.2307/3150880
- By:
- Publication type:
- Article
14
The Construct Validity of the Tripartite Classification of Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 88, doi. 10.2307/3150879
- By:
- Publication type:
- Article
15
Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 80, doi. 10.2307/3150878
- By:
- Publication type:
- Article
16
Measure Validation of Leisure Time Activities: Time Budgets and Psychographics.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 74, doi. 10.2307/3150877
- By:
- Publication type:
- Article
17
A Paradigm for Developing Better Measures of Marketing Constructs.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 64, doi. 10.2307/3150876
- By:
- Publication type:
- Article
18
Attribute Importance: Contrasting Measurements.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 60, doi. 10.2307/3150875
- By:
- Publication type:
- Article
19
Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 48, doi. 10.2307/3150873
- By:
- Publication type:
- Article
20
On the Measurement of Purchase Data: Surveys Versus Purchase Diaries.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 39, doi. 10.2307/3150872
- By:
- Publication type:
- Article
21
A Test of the Reliability of Psychographics.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 32, doi. 10.2307/3150871
- By:
- Publication type:
- Article
22
Conjoint Measurement: Temporal Stability and Structural Reliability.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 26, doi. 10.2307/3150870
- By:
- Publication type:
- Article
23
Measuring Reliability: A Comparison of Alternative Techniques.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 18, doi. 10.2307/3150869
- By:
- Publication type:
- Article
24
Reliability: A Review of Psychometric Basics and Recent Marketing Practices.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 6, doi. 10.2307/3150868
- By:
- Publication type:
- Article
25
Introduction to the Special Section: Measurement and Marketing Research--Is the Flirtation Going to Lead to a Romance?
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 1, doi. 10.2307/3150867
- By:
- Publication type:
- Article