FORECASTING METHODS FOR MANAGEMENT/INTERACTIVE FORECASTING: UNIVARIATE AND MULTIVARIATE METHODS/BUSINESS FORECASTING/THE MANAGEMENT OF SALES FORECASTING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1978 AND VI 15 AND IP 4
Results: 25
1
2
BRAND LOYALTY: MEASUREMENT AND MANAGEMENT.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
3
EUROPEAN RESEARCH IN INTERNATIONAL BUSINESS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
4
PSYCHOLOGICAL PRINCIPLES OF MARKETING AND CONSUMER BEHAVIOR.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
5
RESEARCH FOR MARKETING DECISIONS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
6
THE GENERAL LINEAR MODEL: DATA ANALYSIS IN THE SOCIAL AND BEHAVIORAL SCIENCES.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
7
Key Repair Service Factors for Consumer Durable Goods.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 634, doi. 10.2307/3150636
- By:
- Publication type:
- Article
8
MARKETING A NEW PRODUCT: ITS PLANNING, DEVELOPMENT, AND CONTROL.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
9
A Field Test of the Relationship Between Cognitive Dissonance and State Anxiety.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 650, doi. 10.2307/3150639
- By:
- Publication type:
- Article
10
The Validity of Haire's Shopping List Projective Techniques.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 644, doi. 10.2307/3150638
- By:
- Publication type:
- Article
11
A Comment on "Consumer Preferences for Alternative Retail Credit Plans".
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 639, doi. 10.2307/3150637
- By:
- Publication type:
- Article
12
PROFESSIONAL TELEPHONE SURVEYS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
13
A New Method of Increasing Mail Survey Responses: Contributions to Charity.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 632, doi. 10.2307/3150635
- By:
- Publication type:
- Article
14
An Empirical Comparison of Two Telephone Sample Designs.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 622, doi. 10.2307/3150634
- By:
- Publication type:
- Article
15
An Empirical Validation of the Randomized Response Technique.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 616, doi. 10.2307/3150633
- By:
- Publication type:
- Article
16
....COMPUTER ABSTRACTS.
- Published in:
- 1978
- By:
- Publication type:
- Abstract
17
Consumer Socialization: A Theoretical and Empirical Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 599, doi. 10.2307/3150629
- By:
- Publication type:
- Article
18
The Choice Process for Graduate Business Schools.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 588, doi. 10.2307/3150628
- By:
- Publication type:
- Article
19
Market Segmentation Based on Consumer Ratings of Proposed Product Designs.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 557, doi. 10.2307/3150625
- By:
- Publication type:
- Article
20
A Functional Approach to Attitude Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 576, doi. 10.2307/3150627
- By:
- Publication type:
- Article
21
A Psychometric Development of a Test for Consumer Alienation from the Marketplace.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 565, doi. 10.2307/3150626
- By:
- Publication type:
- Article
22
Beyond Attitude Structure: Toward the Informational Determinants of Attitude.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 545, doi. 10.2307/3150624
- By:
- Publication type:
- Article
23
A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 532, doi. 10.2307/3150623
- By:
- Publication type:
- Article
24
Salesforce Performance and Satisfaction as a Function of Individual Difference, Interpersonal, and Situational Factors.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 517, doi. 10.2307/3150622
- By:
- Publication type:
- Article
25
Relationship Between Salesperson Performance and Understanding of Customer Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 4, p. 501, doi. 10.2307/3150621
- By:
- Publication type:
- Article