Works matching IS 00222437 AND DT 1978 AND VI 15 AND IP 3

Results: 28

CONSUMER BEHAVIOR: CONCEPTS AND STRATEGIES.

Published in:

1978

By:

Barry, Thomas E.

Publication type:

Book Review

MARKETING RESEARCH: A MANAGEMENT INFORMATION APPROACH.

Published in:

1978

By:

Darmon, René Y.

Publication type:

Book Review

APPLIED REGRESSION ANALYSIS AND OTHER MULTIVARIATE METHODS.

Published in:

1978

By:

Sharma, Subhash

Publication type:

Book Review

Probability Estimates by Respondents: Adjustments May Improve Accuracy.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 487, doi. 10.2307/3150607

By:

Roshwalb, Irving

Publication type:

Article

PHYSICAL DISTRIBUTION MANAGEMENT: AN ANALYTICAL APPROACH TO COST CUTTING.

Published in:

1978

By:

Dittmann, J. Paul

Publication type:

Book Review

THE ANALYSIS OF SURVEY DATA: EXPLORING DATA STRUCTURES/THE ANALYSIS OF SURVEY DATA: MODEL FITTING.

Published in:

1978

By:

Hansen, Robert A.

Publication type:

Book Review

BEHAVIORAL MODELS FOR MARKET ANALYSIS: FOUNDATIONS FOR MARKETING ACTION.

Published in:

1978

By:

Venkatesan, M.

Publication type:

Book Review

Power in Distributive Channels: A Reply.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 492, doi. 10.2307/3150609

By:

Etgar, Michael

Publication type:

Article

Problems in the Interpretation of Canonical Analysis: The Case of Power in Distributive Channels.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 489, doi. 10.2307/3150608

By:

Fornell, Claes

Publication type:

Article

CHILDREN'S TELEVISION ADVERTISING.

Published in:

1978

By:

Badgett, Tom F.

Publication type:

Book Review

Probability Estimates by Respondents: Does Weighting Improve Accuracy?

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 482, doi. 10.2307/3150606

By:

Becker, Boris W.;
Greenberg, Marshall G.

Publication type:

Article

....COMPUTER ABSTRACTS .

Published in:

1978

By:

DeSarbo, Wayne S.;
Rice, Sandra;
Mansfield, Edward R.;
Steinhorst, R. Kirk;
Borg, Ingwer;
Gentry, James W.;
McCrohan, Kevin F.

Publication type:

Abstract

An Analysis of Shopper Dissatisfaction for Major Household Appliances.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 456, doi. 10.2307/3150594

By:

Westbrook, Robert A.;
Newman, Joseph W.

Publication type:

Article

Increasing Precision of Marketing Experiments by Matching Sales Areas.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 449, doi. 10.2307/3150593

By:

Lodish, Leonard;
Pekelman, Dov

Publication type:

Article

Women Contrasted to Men in the Industrial Salesforce: Job Satisfaction, Values, Role Clarity, Performance, and Propensity to Leave.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 438, doi. 10.2307/3150592

By:

Busch, Paul;
Bush, Ronald F.

Publication type:

Article

Perceived Risk and Composition Models for Multiattribute Decisions.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 429, doi. 10.2307/3150591

By:

Pras, Bernard;
Summers, John O.

Publication type:

Article

Models for Pricing Decisions.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 413, doi. 10.2307/3150590

By:

Monroe, Kent B.;
Della Bitta, Albert J.

Publication type:

Article

Some Practical Considerations in Market Segmentation.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 405, doi. 10.2307/3150589

By:

Young, Shirley;
Ott, Leland;
Feigin, Barbara

Publication type:

Article

The Stability of Benefit Segments.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 395, doi. 10.2307/3150588

By:

Calantone, Roger J.;
Sawyer, Alan G.

Publication type:

Article

Aggregation Criteria in Normative Market Segmentation Theory.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 346, doi. 10.2307/3150582

By:

Tollefson, John O.;
Lessig, V. Parker

Publication type:

Article

An Approach to Normative Segmentation.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 338, doi. 10.2307/3150581

By:

Mahajan, Vijay;
Jain, Arun K.

Publication type:

Article

Image-Measurement Segmentation.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 384, doi. 10.2307/3150587

By:

Gensch, Dennis H.

Publication type:

Article

An Application of the Multivariate Probit Model to Market Segmentation and Product Design.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 361, doi. 10.2307/3150584

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

A New Measure of Predictor Variable Importance in Multiple Regression.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 356, doi. 10.2307/3150583

By:

Green, Paul E.;
Carroll, J. Douglas;
DeSarbo, Wayne S.

Publication type:

Article

Issues and Advances in Segmentation Research.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 317, doi. 10.2307/3150580

By:

Wind, Yoram

Publication type:

Article

A Loyalty Group Segmentation Model for Brand Purchasing Simulation.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 378, doi. 10.2307/3150586

By:

Starr, Martin K.;
Rubinson, Joel R.

Publication type:

Article

Identifying the Deal Prone Segment.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 369, doi. 10.2307/3150585

By:

Blattberg, Robert;
Buesing, Thomas;
Peacock, Peter;
Sen, Subrata

Publication type:

Article

Introduction to Special Section on Market Segmentation Research.

Published in:

1978

By:

Smith, Wendell R.

Publication type:

Editorial