Works matching IS 00222437 AND DT 1978 AND VI 15 AND IP 1

Results: 31

MULTIVARIATE STATISTICAL METHODS IN BEHAVIORAL RESEARCH.

Published in:

1978

By:

Perreault Jr., William D.

Publication type:

Book Review

PRODUCT/SERVICE STRATEGY.

Published in:

1978

By:

Buzzell, Robert D.

Publication type:

Book Review

CONCEPTUALIZATION AND MEASUREMENT OF CONSUMER SATISFACTION AND DISSATISFACTION.

Published in:

1978

By:

Lundstrom, William J.

Publication type:

Book Review

MASS ADVERTISING AS SOCIAL FORECAST: A METHOD FOR FUTURES RESEARCH.

Published in:

1978

By:

Jarvis, Lance P.

Publication type:

Book Review

UNIDIMENSIONAL SCALING OF SOCIAL VARIABLES--CONCEPTS AND PROCEDURES.

Published in:

1978

By:

Attir, Mustafa O.

Publication type:

Book Review

CLASSICS IN CONSUMER BEHAVIOR.

Published in:

1978

By:

Valle, Valerie A.

Publication type:

Book Review

MULTIPLE REGRESSION AND ANALYSIS OF VARIANCE.

Published in:

1978

By:

Horrell, James F.

Publication type:

Book Review

DO-IT-YOURSELF MARKETING RESEARCH.

Published in:

1978

By:

Penn, William S.

Publication type:

Book Review

THE ACQUISITION OF CONSUMER DURABLES: A CROSS-SECTIONAL INVESTIGATION, J. F.

Published in:

1978

By:

Langeard, Eric

Publication type:

Book Review

DESIGNING THE MARKETING RESEARCH PROJECT.

Published in:

1978

By:

Van Auken, Stuart

Publication type:

Book Review

LIES, DAMNED LIES, AND STATISTICS: THE MANIPULATION OF PUBLIC OPINION IN AMERICA.

Published in:

1978

By:

Wiley, James B.

Publication type:

Book Review

HOW CHILDREN LEARN TO BUY.

Published in:

1978

By:

McNeal, James Utah

Publication type:

Book Review

Validity and Reliability of Criterion-Based Preferences.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 154, doi. 10.2307/3150418

By:

Best, Roger J.

Publication type:

Article

A Least Squares Estimation Method for the Linear Learning Model.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 145, doi. 10.2307/3150417

By:

Wierenga, Berend

Publication type:

Article

Factor Analysis of Media Exposure Data Using Prior Knowledge of the Medium.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 137, doi. 10.2307/3150416

By:

Jones, Vernon J.;
Siller, Fred H.

Publication type:

Article

An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 132, doi. 10.2307/3150415

By:

Green, Paul E.

Publication type:

Article

Source of Income as a Market Descriptor.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 129, doi. 10.2307/3150414

By:

Miller, Stephen J.

Publication type:

Article

Assisting Marketing Decisions by Computer Mapping: A Branch Banking Application.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 122, doi. 10.2307/3150413

By:

Bell, Robert R.;
Zabriskie, Noel B.

Publication type:

Article

...Computer Abstracts.

Published in:

1978

By:

Perreault Jr., William D.;
Darden, William R.;
Mullet, Gary M.;
Kimsey, William D.;
DeSarbo, Wayne S.;
Bennett, Sidney C.;
Tsai, San-Yun W.

Publication type:

Abstract

Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 103, doi. 10.2307/3150405

By:

Dillon, William R.;
Goldstein, Matthew;
Schiffman, Leon G.

Publication type:

Article

Development of a Content Analytic System for Analysis of Bargaining Communication in Marketing.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 93, doi. 10.2307/3150404

By:

Angelmar, Reinhard;
Stern, Louis W.

Publication type:

Article

Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 82, doi. 10.2307/3150403

By:

Picconi, Mario J.;
Olson, Charles L.

Publication type:

Article

Impact of Deals and Deal Retraction on Brand Switching.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 72, doi. 10.2307/3150402

By:

Dodson, Joe A.;
Tybout, Alice M.;
Sternthal, Brian

Publication type:

Article

Political Advertising: A Neglected Policy Issue in Marketing.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 58, doi. 10.2307/3150401

By:

Rothschild, Michael L.

Publication type:

Article

Adoption of Consumer Policies by States: Some Empirical Perspectives.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 49, doi. 10.2307/3150400

By:

Ford, Gary T.

Publication type:

Article

A Longitudinal Study of Corrective Advertising.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 39, doi. 10.2307/3150399

By:

Dyer, Robert F.;
Kuehl, Phillip G.

Publication type:

Article

Cognitive Effects of Deceptive Advertising.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 29, doi. 10.2307/3150398

By:

Olson, Jerry C.;
Dover, Philip A.

Publication type:

Article

The Ghetto Marketing Life Cycle: A Case of Underachievement.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 20, doi. 10.2307/3150397

By:

Andreasen, Alan R.

Publication type:

Article

Confined Shopping Behavior Among Low Income Consumers: An Empirical Test.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 11, doi. 10.2307/3150396

By:

Goldman, Arieh

Publication type:

Article

Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 3, doi. 10.2307/3150395

By:

Bass, Frank M.;
Cattin, Philippe;
Wittink, Dick R.

Publication type:

Article

Social Issues and Policy: Some Observations About Marketing Scholarship.

Published in:

1978

By:

Sturdivant, Frederick D.

Publication type:

Editorial