NEW ADDITIONS TO THE REFERENCE LIBRARY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1977 AND VI 14 AND IP 4
Results: 32
1
2
THE SOCIAL ANIMAL.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
3
MARKETING RESEARCH: TEXT AND CASES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
4
AN INTRODUCTION TO SURVEY RESEARCH AND DATA ANALYSIS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
5
PROJECT FEASIBILITY ANALYSIS: A GUIDE TO PROFITABLE NEW VENTURES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
6
MANAGING THE MARKETING RESEARCH FUNCTION.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
7
MULTIVARIATE METHODS FOR MARKET AND SURVEY RESEARCH.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
8
DECISION-MAKING FOR CONSUMERS: AN INTRODUCTION TO CONSUMER ECONOMICS/CONSUMER BEHAVIOR/CONSUMER BEHAVIOR: APPLICATION OF THEORY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
9
Anonymity and Response by Salespeople to a Mail Questionnaire.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 611, doi. 10.2307/3151211
- By:
- Publication type:
- Article
10
Time and Accuracy Measures for Alternative Multidimensional Scaling Data Collection Methods: Some Additional Results.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 607, doi. 10.2307/3151210
- By:
- Publication type:
- Article
11
Estimating the Proportion of "Always Buy" and "Never Buy" Consumers: A Likelihood Ratio Test With Sample Size Implications.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 601, doi. 10.2307/3151209
- By:
- Publication type:
- Article
12
Comments on Pooling Issues and Methods in Regression Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 598, doi. 10.2307/3151208
- By:
- Publication type:
- Article
13
The Interaction of Refusal and Not-at-Home Sources of Nonresponse Bias.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 592, doi. 10.2307/3151207
- By:
- Publication type:
- Article
14
Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 586, doi. 10.2307/3151206
- By:
- Publication type:
- Article
15
Delimiting the Areal Extent of a Market Area.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 581, doi. 10.2307/3151205
- By:
- Publication type:
- Article
16
...COMPUTER ABSTRACTS.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
17
The Impact of Physically Attractive Models on Advertising Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 538, doi. 10.2307/3151194
- By:
- Publication type:
- Article
18
Careers and Noncommunication-A Reply.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 580, doi. 10.2307/3151204
- By:
- Publication type:
- Article
19
Information Load and Decision Quality: Some Contested Issues.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 569, doi. 10.2307/3151201
- By:
- Publication type:
- Article
20
Bayesian Analysis for the Evaluation of Marketing Research Expenditures: A Reassessment.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 562, doi. 10.2307/3151200
- By:
- Publication type:
- Article
21
The Unsold Prospect: Dyadic and Attitudinal Determinants.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 530, doi. 10.2307/3151193
- By:
- Publication type:
- Article
22
Careers and Noncommunication: The Case of Academic and Applied Marketing Research--A Comment.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 579, doi. 10.2307/3151203
- By:
- Publication type:
- Article
23
Determination of Sales Potentials and Performance for an Industrial Goods Manufacturer.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 574, doi. 10.2307/3151202
- By:
- Publication type:
- Article
24
Identifying Successful Industrial Salesmen by Personality and Personal Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 517, doi. 10.2307/3151192
- By:
- Publication type:
- Article
25
Advertising-Selling Interaction: An Attribution Theory Experiment.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 509, doi. 10.2307/3151191
- By:
- Publication type:
- Article
26
Effects of Price and Advertising in Test-Market Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 499, doi. 10.2307/3151190
- By:
- Publication type:
- Article
27
A Framework for the Comparison of Marketing Models: A Delphi Study.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 487, doi. 10.2307/3151189
- By:
- Publication type:
- Article
28
Test-Retest Correlations and the Reliability of Copy Testing.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 476, doi. 10.2307/3151188
- By:
- Publication type:
- Article
29
"Women's Lib-ers" Versus Independent Women: A Study of Preferences for Women's Roles in Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 469, doi. 10.2307/3151187
- By:
- Publication type:
- Article
30
Relation of Brand Choice to Purchase Frequency.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 458, doi. 10.2307/3151186
- By:
- Publication type:
- Article
31
Age Differences in Information Processing: A Perspective on the Aged Consumer.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 444, doi. 10.2307/3151185
- By:
- Publication type:
- Article
32
Time Horizon Effects on Product Evaluation Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 4, p. 429, doi. 10.2307/3151184
- By:
- Publication type:
- Article