Works matching IS 00222437 AND DT 1977 AND VI 14 AND IP 3

Results: 30

STATISTICAL FORECASTING.

Published in:

1977

By:

Weber Jr., Fred I.

Publication type:

Book Review

DECISION MAKING: A SHORT COURSE IN PROBLEM SOLVING FOR PROFESSIONALS.

Published in:

1977

By:

Sippei, Curtis L.

Publication type:

Book Review

TECHNOLOGICAL SUBSTITUTION: FORECASTING TECHNIQUES AND APPLICATIONS.

Published in:

1977

By:

Wildt, Albert R.

Publication type:

Book Review

HIDDEN MYTH: STRUCTURE AND SYMBOLISM IN ADVERTISING.

Published in:

1977

By:

Pollay, Richard W.

Publication type:

Book Review

MARKETING NEW INDUSTRIAL PRODUCTS.

Published in:

1977

By:

Webster Jr., Frederick E.

Publication type:

Book Review

FORECASTING FOR BUSINESS: METHODS AND APPLICATIONS.

Published in:

1977

By:

Rothe, James T.

Publication type:

Book Review

MANAGEMENT CONSULTING, A GUIDE TO THE PROFESSION.

Published in:

1977

By:

Sabari, Robert E.

Publication type:

Book Review

INTERBRAND CHOICE, STRATEGY, AND BILATERAL MARKET POWER.

Published in:

1977

By:

Bucklin, Louis P.

Publication type:

Book Review

Computer Abstracts.

Published in:

1977

By:

Calder, Bobby J.;
Rowland, Kendrith M.;
Morris, John D.;
Bradley, C.E.;
McGann, A.F.;
Emery, Douglas R.

Publication type:

Abstract

Recent Publications on Survey Research Techniques.

Published in:

1977

By:

Spaeth, Mary A.

Publication type:

Bibliography

Estimating Nonresponse Bias in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 396, doi. 10.2307/3150783

By:

Armstrong, J. Scott;
Overton, Terry S.

Publication type:

Article

Mail Survey Response Rates: Their Manipulation and Impact.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 391, doi. 10.2307/3150782

By:

Goodstadt, Michael S.;
Chung, Linda;
Kronitz, Reena;
Cook, Gaynoll

Publication type:

Article

A Reply on "Mail Survey Premiums and Response Bias".

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 388, doi. 10.2307/3150781

By:

Whitmore, William J.

Publication type:

Article

Comments on "Mail Survey Premiums and Response Bias".

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 385, doi. 10.2307/3150780

By:

Brown, Stephen W.;
Coney, Kenneth A.

Publication type:

Article

Mail Survey Response Rate and Bias: The Effect of Home Versus Work Address.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 383, doi. 10.2307/3150779

By:

McGinnis, Michael A.;
Hollon, Charles J.

Publication type:

Article

Advance Correspondence and Error in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 379, doi. 10.2307/3150778

By:

Walker, Bruce J.;
Burdick, Richard K.

Publication type:

Article

The Effects of Source and Appeal on Mail Survey Response.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 374, doi. 10.2307/3150777

By:

Houston, Michael J.;
Nevin, John R.

Publication type:

Article

Obtaining Cooperation in a Survey of Business Executives.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 370, doi. 10.2307/3150776

By:

Forsythe, John B.

Publication type:

Article

Compliance with and Interview Request: A Foot-In-the-Door, Self-Perception Interpretation.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 365, doi. 10.2307/3150775

By:

Reingen, Peter H.;
Kernan, Jerome B.

Publication type:

Article

Focus Groups and the Nature of Qualitative Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 353, doi. 10.2307/3150774

By:

Calder, Bobby J.

Publication type:

Article

Selected Results from the 1972-73 Diary Surveys.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 344

By:

Wash, T.C.

Publication type:

Article

Measures of Interviewer Bias and Variance.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 337, doi. 10.2307/3150772

By:

Bailar, Barbara;
Bailey, Leroy;
Stevens, Joyce

Publication type:

Article

An Investigation into Interviewer Effects in Market Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 330, doi. 10.2307/3150771

By:

McKenzie, J.R.

Publication type:

Article

Collecting Income Data on Sample Surveys: Evidence from Split-Panel Studies.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 322, doi. 10.2307/3150770

By:

Herriot, Roger A.

Publication type:

Article

How to Ask Questions About Drinking and Sex: Response Effects in Measuring Consumer Behavior.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 316, doi. 10.2307/3150769

By:

Blair, Ed;
Sudman, Seymour;
Bradburn, Norman M.;
Stocking, Carol

Publication type:

Article

Striving for Response Accuracy: Experiments in New Interviewing Techniques.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 306, doi. 10.2307/3150768

By:

Cannell, Charles F.;
Oksenberg, Lois;
Converse, Jean M.

Publication type:

Article

Is Random Digit Dialing Really Necessary?

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 300, doi. 10.2307/3150767

By:

Rich, Clyde L.

Publication type:

Article

Relative Efficiency and Bias of Plus-One Telephone Sampling.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 294, doi. 10.2307/3150766

By:

Landon Jr., E. Laird;
Banks, Sharon K.

Publication type:

Article

Some Recent Developments in Sample Survey Design.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 280, doi. 10.2307/3150765

By:

Frankel, Martin R.;
Frankel, Lester R.

Publication type:

Article

Introduction to Special Issue on Survey Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 3, p. 277, doi. 10.1177/002224377701400301

By:

Ferber, Robert;
Boyd Jr., Harper W.

Publication type:

Article