Works matching IS 00222437 AND DT 1977 AND VI 14 AND IP 2

Results: 24

MARKETING RESEARCH: MEANING, MEASUREMENT AND METHOD.

Published in:

1977

By:

Stem Jr., Donald E.

Publication type:

Book Review

THE PEOPLE SIDE OF SYSTEMS: THE HUMAN ASPECTS OF COMPUTER SYSTEMS.

Published in:

1977

By:

Lucas Jr., Henry C.

Publication type:

Book Review

TIME SERIES ANALYSIS: FORECASTING AND CONTROL.

Published in:

1977

By:

Geurts, Michael

Publication type:

Book Review

ADVERTISING RESEARCH.

Published in:

1977

By:

Holbert, Neil B.

Publication type:

Book Review

On Establishing Convergent Validity: A Reply to Wilkes and Wilcox.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 263, doi. 10.2307/3150482

By:

Summers, John O.;
MacKay, David B.

Publication type:

Article

CASUAL ANALYSIS.

Published in:

1977

By:

Batsell, Richard R.

Publication type:

Book Review

AN INVESTIGATION OF BRAND CHOICE PROCESSES.

Published in:

1977

By:

Belk, Russell W.

Publication type:

Book Review

DIE GRUNDLAGEN DES MARKETING (ELEMENTS OF MARKETING), VOL. 1: DIE MARKETING METHODEN (MARKETING METHODS), VOL. 2: DIE MARKETING POLITIK (MARKETING POLICY). VOL. 3: DIE MARKETING MANAGEMENT (MARKETING MANAGEMENT).

Published in:

1977

By:

Applebaum, William

Publication type:

Book Review

NEW ADDITIONS TO THE REFERENCE LIBRARY.

Published in:

1977

By:

Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

Discriminant Validity of a Product-Anchored Self-Concept Measure.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 252, doi. 10.2307/3150479

By:

Belch, George E.;
Landon Jr., E. Laird

Publication type:

Article

On the Validity and Reliability of Direct Similarity Judgments: A Comment.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 261, doi. 10.2307/3150481

By:

Wilkes, Robert E.;
Wilcox, James B.

Publication type:

Article

The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 257, doi. 10.2307/3150480

By:

McElwee, John F.;
Parsons, Leonard J.

Publication type:

Article

The Industrial Buyer and the Postchoice Evaluation Process.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 246, doi. 10.2307/3150478

By:

Lambert, David R.;
Dornoff, Ronald J.;
Kernan, Jerome B.

Publication type:

Article

COMPUTER ABSTRACTS.

Published in:

1977

By:

Gates, Roger;
Brobst, Roberts;
Mendelssohn, Rundolpf C.;
Shannon, Patrick W.;
Meritt, Ken;
Sharma, Alok;
Woodside, Arch G.;
Paksoy, Christie H.;
Ferguson, Carl E.;
Karson, Marvin;
Martell, Terrence

Publication type:

Abstract

An Exposition of the Box-Jenkins Transfer Function Analysis With an Application to the Advertising-Sales Relationship.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 227, doi. 10.2307/3150472

By:

Helmer, Richard M.;
Johansson, Johny K.

Publication type:

Article

The Value of Unit Price Information.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 193, doi. 10.2307/3150469

By:

Russo, J. Edward

Publication type:

Article

Structural Equation Models in Experimental Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 209, doi. 10.2307/3150471

By:

Bagozzi, Richard P.

Publication type:

Article

Making Marketing Research Accountable.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 202, doi. 10.2307/3150470

By:

Gandz, Jeffrey;
Whipple, Thomas W.

Publication type:

Article

Cross-Shopping and Retail Growth.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 187, doi. 10.2307/3150468

By:

Cort, Stanton G.;
Dominguez, Luis V.

Publication type:

Article

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 181, doi. 10.2307/3150467

By:

Wheatley, John J.;
Chiu, John S. Y.

Publication type:

Article

Nonverbal Communication in Marketing: Toward a Communicational Analysis.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 169, doi. 10.2307/3150466

By:

Bonoma, Thomas V.;
Felder, Leonard C.

Publication type:

Article

Exploring Territorial Differences in the Relationship Between Marketing Variables.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 145, doi. 10.2307/3150464

By:

Wittink, Dick R.

Publication type:

Article

Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 156, doi. 10.2307/3150465

By:

Walker Jr., Orville C.;
Churchill Jr., Gilbert A.;
Ford, Neil M.

Publication type:

Article

A Multistage Decision Model for Salesforce Management.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 2, p. 135, doi. 10.2307/3150463

By:

Beswick, Charles A.;
Cravens, David W.

Publication type:

Article