Works matching IS 00222437 AND DT 1977 AND VI 14 AND IP 1

Results: 27

MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS.

Published in:

1977

By:

Ferguson Jr., Carl E.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

MULTINATIONAL PRODUCT STRATEGY: A TYPOLOGY FOR ANALYSIS OF WORLDWIDE PRODUCT INNOVATION DIFFUSION.

Published in:

1977

By:

Leonardi, Jean-Paul;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

APPLIED SAMPLING.

Published in:

1977

By:

Churchill Jr., Gilbert A.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

ADVERTISING COMPETITION, AND PUBLIC POLICY.

Published in:

1977

By:

Lusch, Robert F.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

ANALYTICAL METHODS FOR MARKETING MANAGEMENT.

Published in:

1977

By:

Robinson, Patrick J.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

DATA REDUCTION: ANALYSING AND INTERPRETING STATISTICAL DATA, A.S.C.

Published in:

1977

By:

Vavra, Terry G.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

THE VOLUNTEER SUBJECT.

Published in:

1977

By:

Bonoma, Thomas V.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

THE FEMALE CONSUMER.

Published in:

1977

By:

Golden, Linda L.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

CLUSTERING ALGORITHMS.

Published in:

1977

By:

Mauser, Gary A.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

MARKETING GEOGRAPHY: WITH SPECIAL REFERENCE TO RETAILING.

Published in:

1977

By:

Applebaum, William;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

MARKETING MODELS AND ECONOMETRIC RESEARCH.

Published in:

1977

By:

Mahajan, Vijay;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

Graphic Positioning Scale: An Economical Instrument for Surveys.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 118, doi. 10.2307/3151070

By:

Narayana, Chem L.

Publication type:

Article

Attribution Theory Implications for Advertisement Claim Credibility.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 115, doi. 10.2307/3151069

By:

Golden, Linda L.

Publication type:

Article

Efficacy of a Third Request Letter in Mail Surveys of Professionals.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 112, doi. 10.2307/3151068

By:

Goulet, Waldemar M.

Publication type:

Article

A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 108, doi. 10.2307/3151067

By:

Pressley, Milton M.;
Tullar, William L.

Publication type:

Article

A Striking Characteristic of Innovators.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 104, doi. 10.2307/3151066

By:

Taylor, James W.

Publication type:

Article

COMPUTER ABSTRACT.

Published in:

1977

By:

Warwick, Kenneth M.

Publication type:

Abstract

A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 87, doi. 10.2307/3151058

By:

Dickson, John;
Albaum, Gerald

Publication type:

Article

A Management-Oriented Model for Allocating Sales Effort.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 22, doi. 10.2307/3151051

By:

Parasuraman, A.;
Day, Ralph L.

Publication type:

Article

Market Share Response to Advertising: An Example of Theory Testing.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 10, doi. 10.2307/3151050

By:

Horsky, Dan

Publication type:

Article

Predicting Audience Exposure to Spot TV Advertising Schedules.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 1, doi. 10.2307/3151049

By:

Headen, Robert S.;
Klompmaker, Jay E.;
Teel Jr., Jessie E.

Publication type:

Article

Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 77, doi. 10.2307/3151057

By:

Burns, Alvin C.;
Granbois, Donald H.

Publication type:

Article

Channel Environment and Channel Leadership.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 69, doi. 10.2307/3151056

By:

Etgar, Michael

Publication type:

Article

Validation of Discriminant Analysis in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 60, doi. 10.2307/3151055

By:

Crask, Melvin R.;
Perreault Jr., William D.

Publication type:

Article

On the Analysis of Qualitative Data in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 52, doi. 10.2307/3151054

By:

Green, Paul E.;
Carmone, Frank J.;
Wachspress, David P.

Publication type:

Article

Maximum Likelihood Factor Analysis of Attitude Data.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 42, doi. 10.2307/3151053

By:

Heeler, Roger M.;
Whipple, Thomas W.;
Hustad, Thomas P.

Publication type:

Article

Estimating Models of Seasonal Market Response Using Dummy Variables.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 34, doi. 10.2307/3151052

By:

Wildt, Albert R.

Publication type:

Article