Works matching IS 00222437 AND DT 1976 AND VI 13 AND IP 4

Results: 25

INTERPRETING AND USING QUANTITATIVE AIDS TO BUSINESS DECISION.

Published in:

1976

By:

Nelson, James E.;
Peterson, Robert A.

Publication type:

Book Review

QUALITATIVE RESEARCH IN MARKETING.

Published in:

1976

By:

Trenholm, Linda;
Peterson, Robert A.

Publication type:

Book Review

COMMUNICATION IN ORGANIZATIONS.

Published in:

1976

By:

Montebello, Michel H.;
Peterson, Robert A.

Publication type:

Book Review

SOCIAL INDICATORS AND SOCIAL CHANGE: ELEMENTS OF AN OPERATIONAL SYSTEM.

Published in:

1976

By:

Lundstedt, Sven B.;
Peterson, Robert A.

Publication type:

Book Review

HISTORICAL STATISTICS OF THE UNITED STATES: COLONIAL TIMES TO 1970, U.S.

Published in:

1976

By:

Buntin, Lawrence J.;
Peterson, Robert A.

Publication type:

Book Review

THE SAMPLE SURVEY: THEORY AND PRACTICE.

Published in:

1976

By:

Hite Jr., M. Lee;
Peterson, Robert A.

Publication type:

Book Review

NEW JOURNALS IN REVIEW.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 445, doi. 10.1177/002224377601300419

By:

Peterson, Robert A.

Publication type:

Article

Assigning Salesmen to Accounts to Maximize Profit.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 440, doi. 10.2307/3151038

By:

Lodish, Leonard M.

Publication type:

Article

The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical Examination.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 435, doi. 10.2307/3151037

By:

Jain, Arun K.;
Pinson, Christian

Publication type:

Article

White and Black Consumer Sales Response to Black Models.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 431, doi. 10.2307/3151036

By:

Solomon, Paul J.;
Bush, Ronald F.;
Hair Jr., Joseph F.

Publication type:

Article

Integer Programming Models for Sales Territory Alignment to Maximize Profit.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 426, doi. 10.2307/3151035

By:

Zoltners, Andris A.

Publication type:

Article

Psychographics: Some Additional Findings.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 422, doi. 10.2307/3151034

By:

Kinnear, Thomas C.;
Taylor, James R.

Publication type:

Article

Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 418, doi. 10.2307/3151033

By:

Beckwith, Neil E.;
Lehmann, Donald R.

Publication type:

Article

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 414, doi. 10.2307/3151032

By:

Johansson, Johny K.;
MacLachlan, Douglas L.;
Yalch, Richard F.

Publication type:

Article

COMPUTER ABSTRACTS.

Published in:

1976

By:

Kritzer, Herbert M.;
Lee, Terry Nels;
Lingoes, James C.;
Borg, Ingwer;
Gehrlein, W. V.;
Saniga, E. M.;
Gitlow, Howard S.;
Clark, Brad;
Stanton, John L.;
Darcy, R.;
Aigner, H.;
Warwick, Kenneth M.

Publication type:

Abstract

Broadening the Scope of Methodological Research on Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 397, doi. 10.2307/3151023

By:

Houston, Michael J.;
Ford, Neil M.

Publication type:

Article

Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 391, doi. 10.2307/3151022

By:

Prasad, V. Kanti;
Ring, L. Winston

Publication type:

Article

Sources of Power: Their Impact on Intrachannel Conflict.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 382, doi. 10.2307/3151021

By:

Lusch, Robert F.

Publication type:

Article

The Development of a Scale to Measure Consumer Discontent.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 373, doi. 10.2307/3151020

By:

Lundstrom, William J.;
Lamont, Lawrence M.

Publication type:

Article

Advertising Wearout: An Experimental Analysis.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 365, doi. 10.2307/3151019

By:

Craig, C. Samuel;
Sternthal, Brian;
Leavitt, Clark

Publication type:

Article

An Evaluation of the Effectiveness of Drop-Off Questionnaire Delivery.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 358, doi. 10.2307/3151018

By:

Lovelock, Christopher H.;
Stiff, Ronald;
Cullwick, David;
Kaufman, Ira M.

Publication type:

Article

Econometric Measurement of the Duration of Advertising Effect on Sales.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 345, doi. 10.2307/3151017

By:

Clarke, Darral G.

Publication type:

Article

Careers and Noncommunication: The Case of Academic and Applied Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 339, doi. 10.2307/3151016

By:

Kover, Arthur J.

Publication type:

Article

Evaluating Aggregated Predictions from Models of Consumer Choice Behavior.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 333, doi. 10.2307/3151015

By:

Ryans, Adrian B.

Publication type:

Article

Organizational Climate and Job Satisfaction in the Salesforce.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 323, doi. 10.2307/3151014

By:

Churchill Jr., Gilbert A.;
Ford, Neil M.;
Walker Jr., Orville C.

Publication type:

Article