Works matching IS 00222437 AND DT 1976 AND VI 13 AND IP 1

Results: 24

....Computer Abstracts.

Published in:

1976

By:

Warwick, Kenneth M.;
Hammood, Abdul W.;
Sims, J. Taylor;
Bruno, A. V.;
Pohl, N. F.;
Gehr, Adam;
Lansley, P. R.

Publication type:

Abstract

The JMR's Editorial Objectives.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 1, doi. 10.2307/3150895

By:

Boyd Jr., Harper W.

Publication type:

Article

PROBLEM DEFINITION IN MARKETING/THE USE OF SAMPLING IN MARKETING RESEARCH.

Published in:

1976

By:

Sachs, William S.

Publication type:

Book Review

CONVERSATIONS AT RANDOM, SURVEY RESEARCH AS INTERVIEWERS SEE IT.

Published in:

1976

By:

Walker, Frank D.

Publication type:

Book Review

HANDBOOK OF MARKETING RESEARCH/CONSUMER MARKET RESEARCH HANDBOOK/HANDBOOK OF MODERN MARKETING/MARKETING MANAGER'S HANDBOOK.

Published in:

1976

By:

Coulson, John S.

Publication type:

Book Review

CONSUMER DURABLES AND INSTALLMENT DEBT: A STUDY OF AMERICAN HOUSE-HOLDS.

Published in:

1976

By:

Birnberg, Jacob G.

Publication type:

Book Review

THE ECONOMICS OF DISTRIBUTION.

Published in:

1976

By:

LaLondi, Bernard J.

Publication type:

Book Review

MODELS OF BUYER BEHAVIOR: CONCEPTUAL, QUANTITATIVE, AND EMPIRICAL.

Published in:

1976

By:

Day, Ralph L.

Publication type:

Book Review

On the Personalization-Anonymity Relationship in Mail Surveys-Reply.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 112, doi. 10.2307/3150917

By:

Houston, Michael J.;
Jefferson, Robert W.

Publication type:

Article

A Reassessment of the Effects of Personalization on Response Patterns in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 110, doi. 10.2307/3150916

By:

Wiseman, Frederick

Publication type:

Article

Variation Among Multidimensional Scaling Solutions: An Examination of the Effect of Data Collection Differences.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 98, doi. 10.2307/3150914

By:

Whipple, Thomas W.

Publication type:

Article

Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 92, doi. 10.2307/3150913

By:

Day, George S.;
Deutscher, Terry;
Ryans, Adrian B.

Publication type:

Article

Dimensions of Marital Roles in Consumer Decision Making: Revisited.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 87, doi. 10.2307/3150912

By:

Shuptrine, F. K.;
Samuelson, G.

Publication type:

Article

Effect of Underreporting by Consumer Panels on Level of Trail and Repeat Purchasing of New Products.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 80, doi. 10.2307/3150911

By:

Hyett, G .P.;
McKenzie, J. R.

Publication type:

Article

A Rachet Model of Advertising Carryover Effects.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 76, doi. 10.2307/3150910

By:

Parsons, Leonard J.

Publication type:

Article

The Measurement of Industry Advertising Effects.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 71, doi. 10.2307/3150909

By:

Schultz, Randall L.;
Wittink, Dick R.

Publication type:

Article

Short-Run Advertising Effects on Children: A Field Study.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 68, doi. 10.2307/3150908

By:

Robertson, Thomas S.;
Rossiter, John R.

Publication type:

Article

Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 51, doi. 10.2307/3150901

By:

Darmen, William R.;
Perreault Jr., William D.

Publication type:

Article

Mail Survey Premiums and Response Bias.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 46, doi. 10.2307/3150900

By:

Whitmore, William J.

Publication type:

Article

Market Segments and Stochastic Brand Choice Models.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 34, doi. 10.2307/3150899

By:

Blattberg, Robert C.;
Sen, Subrata K.

Publication type:

Article

Job Performance Related to Management Control Systems for Pharmaceutical Salesmen.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 25, doi. 10.2307/3150898

By:

Futrell, Charles M.;
Swan, John E.;
Todd, John T.

Publication type:

Article

Effects of Administrative Control on Efficiency of Vertical Marketing Systems.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 12, doi. 10.2307/3150897

By:

Etgar, Michael

Publication type:

Article

An Experimental Analysis of a Salesman's Expert and Referent Bases of Social Power in the Buyer-Seller Dyad.

Published in:

Journal of Marketing Research (JMR), 1976, v. 13, n. 1, p. 3, doi. 10.2307/3150896

By:

Busch, Paul;
Wilson, David T.

Publication type:

Article