Works matching IS 00222437 AND DT 1975 AND VI 12 AND IP 4

Results: 18

CASES IN COMPUTER AND MODEL ASSISTED MARKETING: PLANNING.

Published in:

1975

By:

Ruppel, Andrew C.;
Hollander Jr., Sidney

Publication type:

Book Review

BETRIEBSWIRTSCHAFTLICHE ABSATZ- UND MARKTFORSCHUNG/ MARKTFORSCHUNG UND ABSATZPLANUNG/ GRUNDZUGE DER MARKTFORSCHUNG/ HANDBUCH DER MARKTFORSCHUNG.

Published in:

1975

By:

Scheuing, Eberhard E.;
Hollander Jr., Sidney

Publication type:

Book Review

FORECASTING METHODS FOR MANAGEMENT.

Published in:

1975

By:

Benson, Purnell H.;
Hollander Jr., Sidney

Publication type:

Book Review

Brand Loyalty Revisited: A Commentary.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 488, doi. 10.2307/3151104

By:

Tarpey Sr., Lawrence X.

Publication type:

Article

A Brand Loyalty Concept: Comments on a Comment.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 484, doi. 10.2307/3151103

By:

Jacoby, Jacob

Publication type:

Article

Attitude Theory and Decision Theory: Where is the Common Ground?

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 481, doi. 10.2307/3151102

By:

Etter, William L.

Publication type:

Article

The Product Life Cycle and Time-Varying Advertising Elasticities.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 476, doi. 10.2307/3151101

By:

Parsons, Leonard J.

Publication type:

Article

Some Precautions in Using Canonical Analysis.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 468, doi. 10.2307/3151100

By:

Lambert, Zarrel V.;
Durand, Richard M.

Publication type:

Article

The Threats to Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 462, doi. 10.2307/3151099

By:

Day, George S.

Publication type:

Article

. . . COMPUTER ABSTRACTS.

Published in:

1975

By:

Steuer, Ralph E.;
Gentry, James W.;
Wetherbe, Jim C.;
McClain, John O.;
Rao, Vithala R.;
Warwick, Kenneth M.;
Beckwith, Neil;
Friedman, Herman P.;
Haley, Russell I.;
Ott, Leland H.;
Sands, Saul

Publication type:

Abstract

Mail Surveys and Response Rates: A Literature Review.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 440, doi. 10.2307/3151093

By:

Kanuk, Leslie;
Berenson, Conrad

Publication type:

Article

Personality/ Life Style and Television Viewing Behavior.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 432, doi. 10.2307/3151092

By:

Villani, Kathryn E. A.

Publication type:

Article

Increase in Sales Due to In-Store Display.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 426, doi. 10.2307/3151091

By:

Chevalier, Michel

Publication type:

Article

Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 414, doi. 10.2307/3151090

By:

Bass, Frank M.;
Wittink, Dick R.

Publication type:

Article

The Pitfalls of AID Analysis .

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 408, doi. 10.2307/3151089

By:

Doyle, Peter;
Fenwick, Ian

Publication type:

Article

The Collection of Sensitive Information Using a Two-Stage, Randomized Response Model.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 402, doi. 10.2307/3151088

By:

Reinmuth, James E.;
Geurts, Michael D.

Publication type:

Article

Laboratory Measurement of Response to Consumer Information.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 390, doi. 10.2307/3151087

By:

Winter, Frederick W.

Publication type:

Article

A General Procedure for Estimating Consumer Preference Distributions.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 4, p. 377, doi. 10.2307/3151086

By:

Srinivasan, V.

Publication type:

Article