A BASIC BIBLIOGRAPHY ON MARKETING RESEARCH.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1975 AND VI 12 AND IP 3
Results: 20
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DATABANKS IN A FREE SOCIETY: COMPUTERS, RECORD-KEEPING AND PRIVACY/ PRIVATE LIVES AND PUBLIC SURVEILLANCE: SOCIAL CONTROL IN THE COMPUTER AGE/ RECORDS COMPUTERS AND THE RIGHTS OF CITIZENS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
3
COMPETITION AND ENTREPRENEURSHIP.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
4
PANEL ANALYSIS: LATENT PROBABILITY MODELS FOR ATTITUDE AND BEHAVIOR PROCESSES.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
5
Expectancy Value Models of Attitude Measurement: A Measurement Problem.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 366, doi. 10.2307/3151240
- By:
- Publication type:
- Article
6
A Strategic Competitive Bidding Approach to Pricing Decisions for Petroleum Industry Drilling Contractors.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 362, doi. 10.2307/3151239
- By:
- Publication type:
- Article
7
National Estimates of Nonlisted Telephone Households and Their Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 359, doi. 10.2307/3151238
- By:
- Publication type:
- Article
8
Taxonomy of Television Programs Based on Viewing Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 355, doi. 10.2307/3151237
- By:
- Publication type:
- Article
9
Testing the Consistency of Attribute Meaning in Empirical Concept Testing.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 348, doi. 10.2307/3151236
- By:
- Publication type:
- Article
10
. . . COMPUTER ABSTRACTS.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
11
Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 333, doi. 10.2307/3151232
- By:
- Publication type:
- Article
12
Feminine Role Perception and Family Purchasing Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 325, doi. 10.2307/3151231
- By:
- Publication type:
- Article
13
Consumer Brand Choice-- A Random Walk?
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 314, doi. 10.2307/3151230
- By:
- Publication type:
- Article
14
Brand-Features Congruence Mapping.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 306, doi. 10.2307/3151229
- By:
- Publication type:
- Article
15
Sales Response as a Function of Territorial Potential and Sales Representative Workload.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 298, doi. 10.2307/3151228
- By:
- Publication type:
- Article
16
Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 290, doi. 10.2307/3151227
- By:
- Publication type:
- Article
17
Reported and Revealed Preferences as Determinants of Mode Choice Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 282, doi. 10.2307/3151226
- By:
- Publication type:
- Article
18
A Comparison of Linear and Nonlinear Evaluation Process Models.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 276, doi. 10.2307/3151225
- By:
- Publication type:
- Article
19
The Importance of Halo Effects in Multi-Attribute Attitude Models.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 265, doi. 10.2307/3151224
- By:
- Publication type:
- Article
20
New Product Distribution: An Analysis of Supermarket Buyer Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 3, p. 255, doi. 10.2307/3151223
- By:
- Publication type:
- Article