Works matching IS 00222437 AND DT 1975 AND VI 12 AND IP 2

Results: 25

FIVE THOUSAND FAMILIES- PATTERNS OF ECONOMIC PROGRESS, VOLUME I/ PANEL STUDY OF INCOME DYNAMICS/ FIVE THOUSAND AMERICAN FAMILIES- PATTERNS OF ECONOMIC PROGRESS, VOLUME II.

Published in:

1975

By:

Rossi, Peter H.

Publication type:

Book Review

PERSUASION: THE THEORY AND PRACTICE OF MANIPULATIVE COMMUNICATION.

Published in:

1975

By:

Lasswell, Harold D.

Publication type:

Book Review

A Reply to Comments on 'Ethics in Marketing Research: Their Practical Relevance'

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 234, doi. 10.2307/3150451

By:

Tybout, Alice M.;
Zaltman, Gerald

Publication type:

Article

A Comment on 'Ethics in Marketing Research'

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 232, doi. 10.2307/3150450

By:

Day, Robert L.

Publication type:

Article

Concept Testing: An Appropriate Approach .

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 228, doi. 10.2307/3150449

By:

Iuso, Bill

Publication type:

Article

ADVERTISING AND THE PUBLIC INTEREST.

Published in:

1975

By:

Sachs, William S.

Publication type:

Book Review

1973 SURVEY OF MARKETING RESEARCH.

Published in:

1975

By:

Baen, John N.

Publication type:

Book Review

SALES FORCE AND PERFORMANCE TURNOVER.

Published in:

1975

By:

Jolson, Marvin A.

Publication type:

Book Review

PROCEEDINGS OF ESOMAR/ WAPOR CONGRESS 1973.

Published in:

1975

By:

Sethi, S. Prakash;
Etemad, Hamid

Publication type:

Book Review

NEW COMMODITIES AND CONSUMER BEHAVIOUR.

Published in:

1975

By:

Howard, John A.;
Jagpal, Harsharanjeet S.

Publication type:

Book Review

LIFE STYLES AND PSYCHOGRAPHICS.

Published in:

1975

By:

Robinson, Patrick J.

Publication type:

Book Review

Husband-Wife Influence in Purchase Decisions- A Confirmation and Extension.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 224, doi. 10.2307/3150448

By:

Wilkes, Robert E.

Publication type:

Article

An Empirical Study of Media Comparison.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 221, doi. 10.2307/3150447

By:

Hugues, Michel

Publication type:

Article

Response Bias, Yea-Saying, and the Double Negative.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 218, doi. 10.2307/3150446

By:

Arndt, Johan;
Crane, Edgar

Publication type:

Article

. . . COMPUTER ABSTRACTS.

Published in:

1975

By:

Shocker, Allan D.;
Srinivasan, V.;
Beckwith, Neil;
Friedman, Herman P.;
Haley, Russell I.;
Oh, Leland H.;
Sands, Saul;
Warwick, Kenneth M.

Publication type:

Abstract

Psychographics: A Critical Review .

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 196, doi. 10.2307/3150443

By:

Wells, William D.

Publication type:

Article

Family Purchase Decision Making and the Process of Adjustment.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 189, doi. 10.2307/3150442

By:

Cox III, Eli P.

Publication type:

Article

Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 182, doi. 10.2307/3150441

By:

Geurts, Michael D.;
Ibrahim, I. B.

Publication type:

Article

An Experiment in Price Generalization and Discrimination.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 177, doi. 10.2307/3150440

By:

Nyström, Harry;
Tamsons, Hans;
Thams, Robert

Publication type:

Article

The Effectiveness of Various Modes of Sales Behavior in Different Markets.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 171, doi. 10.2307/3150439

By:

Pasold, Peter W.

Publication type:

Article

Time and Accuracy Measures for Alternative Multidimensional Scaling Data Collection Methods.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 165, doi. 10.2307/3150438

By:

Henry, Walter A.;
Stumpf, Robert V.

Publication type:

Article

Cognitive Algebra in Multi-Attribute Attitude Models.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 151, doi. 10.2307/3150437

By:

Bettman, James R.;
Capon, Noel;
Lutz, Richard J.

Publication type:

Article

Cross-Sectional, Time-Series Issues in the Analysis of Marketing Decision Variables.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 142, doi. 10.2307/3150436

By:

Moriarty, Mark

Publication type:

Article

A Market Share Theorem.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 136, doi. 10.2307/3150435

By:

Bell, David E.;
Keeney, Ralph L.;
Little, John D. C.

Publication type:

Article

Respondent Selection in a Time of Changing Household Composition.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 2, p. 129, doi. 10.2307/3150434

By:

Bryant, Barbara E.

Publication type:

Article