Works matching IS 00222437 AND DT 1975 AND VI 12 AND IP 1

Results: 24

THE 'QTQ' HANDBOOK.

Published in:

1975

By:

Belden, Joe

Publication type:

Book Review

1973 COMBINED PROCEEDINGS.

Published in:

1975

By:

Ziff, Ruth

Publication type:

Book Review

ADVERTISING PLANNING: MATHEMATICAL MODELS IN ADVERTISING MEDIA PLANNING.

Published in:

1975

By:

Lodish, Leonard M.

Publication type:

Book Review

RESPONSE EFFECTS IN SURVEYS: A REVIEW AND SYNTHETICS.

Published in:

1975

By:

Atkinson, Jean

Publication type:

Book Review

CONSUMER BEHAVIOR: THEORY AND APPLICATION.

Published in:

1975

By:

Robinson, Patrick J.

Publication type:

Book Review

The Negative Effects of Personalization on Response Patterns in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 114, doi. 10.2307/3150671

By:

Houston, Michael J.;
Jefferson, Robert W.

Publication type:

Article

Results Concerning Brand Choice.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 110, doi. 10.2307/3150670

By:

Chatfield, Christopher;
Goodhardt, Gerald

Publication type:

Article

Incentives to Increase Survey Returns: Social Class Considerations.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 107, doi. 10.2307/3150669

By:

Gelb, Betsy D.

Publication type:

Article

Information Processing Capacity and Attitude Measurement.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 104, doi. 10.2307/3150668

By:

Hulbert, James

Publication type:

Article

A Consideration of Probability Estimates Provided by Respondents.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 100, doi. 10.2307/3150667

By:

Roshwalb, Irving

Publication type:

Article

Multidimensional Unfolding of Profile Data: A Discussion and Illustration With Attention to Badness-of-Fit.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 93, doi. 10.2307/3150666

By:

Percy, Larry H.

Publication type:

Article

Authorization, Control, and Evaluation of Marketing Research Projects.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 86, doi. 10.2307/3150665

By:

Twedt, Dik

Publication type:

Article

. . . COMPUTER ABSTRACTS.

Published in:

1975

By:

Kerin, Roger A.;
Woodward, Wayne;
Reeves, Jackie;
Vigderhous, Gideon;
Warwick, Kenneth M.

Publication type:

Abstract

On the Robustness of Multidimensional Scaling Techniques.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 73, doi. 10.2307/3150661

By:

Green, Paul E.

Publication type:

Article

Analyzing Proximity Judgments in an Experimental Design.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 68, doi. 10.2307/3150660

By:

Roberts, Mary Lou;
Taylor, James R.

Publication type:

Article

Consumer Choice Strategies: Simplifying Vs. Optimizing.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 60, doi. 10.2307/3150659

By:

Wright, Peter

Publication type:

Article

The Vector Model of Preferences: An Alternative to the Fishbein Model.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 52, doi. 10.2307/3150658

By:

Ahtola, Olli T.

Publication type:

Article

Supplier Selection in an International Environment- An Experimental Study.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 46, doi. 10.2307/3150657

By:

Håkansson, Håkan;
Wootz, Björn

Publication type:

Article

ADMOD: An Advertising Decision Model.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 37, doi. 10.2307/3150656

By:

Aaker, David A.

Publication type:

Article

Sales Territory Alignment to Maximize Profit.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 30, doi. 10.2307/3150655

By:

Lodish, Leonard M.

Publication type:

Article

Price Forecasting and Strategic Planning: The Case of Petrochemicals.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 19, doi. 10.2307/3150654

By:

Stobaugh, Robert B.;
Townsend, Phillip L.

Publication type:

Article

The Innovative Communicator in the Diffusion Process.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 12, doi. 10.2307/3150653

By:

Baumgarten, Steven A.

Publication type:

Article

Correlates of Persuasibility: The Crest Case.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 7, doi. 10.2307/3150652

By:

Shuchman, Abe;
Riesz, Peter C.

Publication type:

Article

Planning and Estimation in Advertising.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 1, doi. 10.2307/3150651

By:

Doyle, Peter;
Fenwick, Ian

Publication type:

Article