COMMENTS ON REVIEWS BY JAGDISH N. SHETH OF MNA AND THAID.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
Works matching IS 00222437 AND DT 1974 AND VI 11 AND IP 4
Results: 21
1
2
QUESTIONNAIRES FOR RESEARCH: AN ANNOTATED BIBLIOGRAPHY ON DESIGN, CONSTRUCTION AND USE.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
3
GROCERIES IN THE GHETTO.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
4
SCIENTIFIC METHODS OR URBAN ANALYSIS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
5
THE DEPENDABILITY OF BEHAVIORAL MEASUREMENTS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
6
FRONTIERS OF ADVERTISING THEORY AND RESEARCH.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
7
Less Information Is Better?
- Published in:
- 1974
- By:
- Publication type:
- Editorial
8
Analysis of Effects of Information Load.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
9
Visual Presentation of Marketing Stimuli Defined in Hyperspace.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 456, doi. 10.2307/3151297
- By:
- Publication type:
- Article
10
A Factorial Experiment on the Impact of Unit Pricing on Low-Income Consumers.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 453, doi. 10.2307/3151296
- By:
- Publication type:
- Article
11
An Experiment in Delphi Estimation in Marketing Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 448, doi. 10.2307/3151295
- By:
- Publication type:
- Article
12
...COMPUTER ABSTRACTS.
- Published in:
- 1974
- By:
- Publication type:
- Abstract
13
Estimating Consumer Preferences for a New Durable Brand in an Established Product Class.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 434, doi. 10.2307/3151290
- By:
- Publication type:
- Article
14
A Congruence Model of Brand Preference: A Theoretical and Empirical Study.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 427, doi. 10.2307/3151289
- By:
- Publication type:
- Article
15
Salesmen's Response to Financial Incentives: An Empirical Study.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 418, doi. 10.2307/3151288
- By:
- Publication type:
- Article
16
Reappraising Mail Survey Response Rates.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 413, doi. 10.2307/3151287
- By:
- Publication type:
- Article
17
Market Segment Response to the Marketing Decision Variables.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 399, doi. 10.2307/3151286
- By:
- Publication type:
- Article
18
Evaluation of Television Program Content for the Purpose of Promotional Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 390, doi. 10.2307/3151285
- By:
- Publication type:
- Article
19
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 379, doi. 10.2307/3151284
- By:
- Publication type:
- Article
20
The Use of Field Experimental Observations in Estimating Advertising Recall.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 369, doi. 10.2307/3151283
- By:
- Publication type:
- Article
21
Ethics in Marketing Research: Their Practical Relevance.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 357, doi. 10.2307/3151282
- By:
- Publication type:
- Article