.....COMPUTER ABSTRACTS.
- Published in:
- 1974
- By:
- Publication type:
- Abstract
Works matching IS 00222437 AND DT 1974 AND VI 11 AND IP 2
Results: 25
1
2
COMPUTER AUGMENTED CASES IN OPERATIONS AND LOGISTICS MANAGEMENT.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
3
THE QUANTITATIVE APPROACH TO MARKETING-A SELECTED BIOGRAPHY.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
4
STATE OF THE NATION.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
5
INFERENCE FROM SURVEY SAMPLES: AN EMPIRICAL INVESTIGATION.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
6
MULTIVARIATE NOMINAL SCALE ANALYSIS/THAID: A SEQUENTIAL ANALYSIS PROGRAM FOR THE ANALYSIS OF NOMINAL SCALE DEPENDENT VARIABLE.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
7
SECONDARY ANALYSIS OF SAMPLE SURVEYS: PRINCIPLES, PROCEDURES, AND POTENTIALITIES.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
8
Is There a Generalized Risky Shift Phenomenon in Consumer Behavior?
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 225, doi. 10.2307/3150569
- By:
- Publication type:
- Article
9
Comment on Woodside.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
10
Shelf Space Elasticity: Reply.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
11
A Comment on Curhan's "The Relationship Between Shelf Space and Unit Sales in Supermarkets"
- Published in:
- 1974
- By:
- Publication type:
- Editorial
12
A Brand Loyalty Concept--A Comment.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
13
Some Alternatives to Linear Factor Analysis for Variable Grouping Applied to Buyer Behavior Variables.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 206, doi. 10.2307/3150564
- By:
- Publication type:
- Article
14
The Prediction of Preference for Capital Equipment Using Linear Attitude Models.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 203, doi. 10.2307/3150563
- By:
- Publication type:
- Article
15
The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 198, doi. 10.2307/3150562
- By:
- Publication type:
- Article
16
Power in a Channel of Distribution: Sources and Consequences.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 186, doi. 10.2307/3150557
- By:
- Publication type:
- Article
17
Attribution Theory and Advertiser Credibility.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 181, doi. 10.2307/3150556
- By:
- Publication type:
- Article
18
Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 172, doi. 10.2307/3150555
- By:
- Publication type:
- Article
19
The Effect of Purchase Characteristics on Postdecision Product Reevaluation.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 164, doi. 10.2307/3150554
- By:
- Publication type:
- Article
20
An Exploratory Assessment of Situational Effects in Buyer Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 156, doi. 10.2307/3150553
- By:
- Publication type:
- Article
21
An Analysis of Competitive Market Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 151, doi. 10.2307/3150552
- By:
- Publication type:
- Article
22
Product Priorities Within a Multiple-Product Marketing Organization.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 143, doi. 10.2307/3150551
- By:
- Publication type:
- Article
23
Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 136, doi. 10.2307/3150550
- By:
- Publication type:
- Article
24
A Comparison of Alternative Procedures for Collecting Consumer Expenditure Data for Frequently Purchases Products.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 128, doi. 10.2307/3150549
- By:
- Publication type:
- Article
25
Trade-Off Analysis of Consumer Values.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 121, doi. 10.2307/3150548
- By:
- Publication type:
- Article