Works matching IS 00222437 AND DT 1973 AND VI 10 AND IP 4
2
- 1973
- Buzzell, Robert D.;
- Clarke, Darral G.
- Book Review
4
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 447, doi. 10.2307/3149395
- Article
5
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 444, doi. 10.2307/3149394
- Article
6
- 1973
- Lessig, V. Parker;
- Horrell, James F.;
- Singh, Amrendra
- Abstract
7
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 428, doi. 10.2307/3149391
- Wilkie, William L.;
- Pessemier, Edgar A.
- Article
8
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 421, doi. 10.2307/3149390
- Blattberg, Robert C.;
- Sen, Subrata K.
- Article
9
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 404, doi. 10.2307/3149388
- Newman, Joseph W.;
- Werbel, Richard A.
- Article
10
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 410, doi. 10.2307/3149389
- Article
11
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 396, doi. 10.2307/3149387
- Szybillo, George J.;
- Heslin, Richard
- Article
12
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 390, doi. 10.2307/3149386
- Mazis, Michael B.;
- Settle, Robert B.;
- Leslie, Dennis C.
- Article
13
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 380, doi. 10.2307/3149385
- Article
14
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 376, doi. 10.2307/3149384
- Article
15
- Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 361, doi. 10.2307/3149383
- Article