Works matching IS 00222437 AND DT 1973 AND VI 10 AND IP 3

Results: 26

CONSUMER MARKET RESEARCH HANDBOOK.

Published in:

1973

By:

Twedt, Dik

Publication type:

Book Review

SMOKING: A BEHAVIORAL ANALYSIS.

Published in:

1973

By:

Winick, Charles

Publication type:

Book Review

MISPERCEPTIONS OF ECONOMIC PHENOMENA.

Published in:

1973

By:

Hollander, Stanley C.

Publication type:

Book Review

CREDIT CARD USE IN THE UNITED STATES.

Published in:

1973

By:

Bender, Mark G.

Publication type:

Book Review

HUMAN BEHAVIOR IN ECONOMIC AFFAIRS.

Published in:

1973

By:

Roshwalb, Irving

Publication type:

Book Review

APPLIED MULTIDIMENSIONAL SCALING.

Published in:

1973

By:

Lehmann, Donald R.;
Morrison, Donald G.

Publication type:

Book Review

QUALITATIVE ANALYSIS HISTORICAL AND CRITICAL ESSAYS.

Published in:

1973

By:

Gatty, Ronald

Publication type:

Book Review

JMR--Goals, Constraints, and Management.

Published in:

1973

By:

Bass, Frank M.

Publication type:

Editorial

Fishbein Theory and the Bass-Talarzk Problem.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 345, doi. 10.2307/3149708

By:

Tuck, Mary

Publication type:

Article

Concerning the Logical Consistency of Multivariate Market Share Models.

Published in:

1973

By:

Beckwith, Neil E.

Publication type:

Editorial

Logically Consistent Market Share Models.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 334, doi. 10.2307/3149706

By:

Naert, Philippe A.;
Bultez, Alain

Publication type:

Article

Factor Interaction Effects in Mail Survey Response Rates.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 330, doi. 10.2307/3149705

By:

Wiseman, Frederick

Publication type:

Article

A Note on Optimal Adopter Category Determination.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 325, doi. 10.2307/3149704

By:

Peterson, Robert A.

Publication type:

Article

Will the Real Consumer Activist Please Stand Up: An Examination of Consumers' Opinions About Marketing Practices.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 319, doi. 10.2307/3149703

By:

Hustad, Thomas P.;
Pessemier, Edgar A.

Publication type:

Article

The Effects of Scaling on the Correlation Coefficient: A Test of Validity.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 316, doi. 10.2307/3149702

By:

Martin, Warren S.

Publication type:

Article

Exploration of Variables Inherent in Adopting an Industrial Product.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 312, doi. 10.2307/3149701

By:

Peters, Michael P.;
Venkatesan, M.

Publication type:

Article

An Application of the Bass Model in Long-Term New Product Forecasting.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 308, doi. 10.2307/3149700

By:

Dodds, Wellesley

Publication type:

Article

McConnell's Experimental Brand Choice Data.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 302, doi. 10.2307/3149699

By:

Charlton, P.;
Ehrenberg, A. S. C.

Publication type:

Article

Degrees of Product Newness and Early Trial.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 295, doi. 10.2307/3149697

By:

Donnelly Jr., James H.;
Etzel, Michael J.

Publication type:

Article

Price Reliance: Existence and Sources.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 286, doi. 10.2307/3149696

By:

Shapiro, Benson P.

Publication type:

Article

The Consumer Economics of Unit Pricing.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 277, doi. 10.2307/3149695

By:

Isakson, Hans R.;
Maurizi, Alex R.

Publication type:

Article

Fractional Factorial Experimental Designs in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 270, doi. 10.2307/3149694

By:

Holland, Charles W.;
Cravens, David W.

Publication type:

Article

A Comparative Analysis of Attitudinal Predictions of Brand Preference.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 262, doi. 10.2307/3149693

By:

Bass, Frank M.;
Wilkie, William L.

Publication type:

Article

Sales-Advertising Cross-Elasticities and Advertising Competition.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 250, doi. 10.2307/3149692

By:

Clarke, Darral G.

Publication type:

Article

Advertising and Promotion Effects on Consumer Response to New Products.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 242, doi. 10.2307/3149691

By:

Nakanishi, Masao

Publication type:

Article

Brand Evaluation and Brand Choice: A Longitudinal Study.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 235, doi. 10.2307/3149690

By:

Kraft, Frederic B.;
Granbois, Donald H.;
Summers, John O.

Publication type:

Article