Works matching IS 00222437 AND DT 1973 AND VI 10 AND IP 1

Results: 24

THE COMPLETE GUIDE TO INTERVIEWING COST ESTIMATION/INTERVIEWING COST MANAGEMENT--A COST CONTROL HANDBOOK.

Published in:

1973

By:

Andrews, Harriet

Publication type:

Book Review

CONSUMER ATTITUDES TOWARD DIRECT-TO-HOME MARKETING SYSTEMS.

Published in:

1973

By:

Goodman, Charles S.

Publication type:

Book Review

SEARCHING FOR STRUCTURE(ALIAS - AID - III).

Published in:

1973

By:

Ehrenberg, A. S. C.

Publication type:

Book Review

MARKETING RESEARCH IN THE DEVELOPING COUNTRIES: A HANDBOOK.

Published in:

1973

By:

Sethi, S. Prakash

Publication type:

Book Review

THE MANAGEMENT OF ADVERTISING.

Published in:

1973

By:

Sachs, William S.

Publication type:

Book Review

ANALYSIS OF BEHAVIORAL SYSTEMS.

Published in:

1973

By:

Perloff, Robert

Publication type:

Book Review

Comment on 'The Trouble with Concept Testing'

Published in:

1973

By:

Gold, Bertram

Publication type:

Editorial

The Effect of Shelf Space Upon Sales of Branded Products: An Appraisal.

Published in:

1973

By:

Peterson, Robert A.;
Cagley, James W.

Publication type:

Editorial

Perceived Price and Product Perceptual Variables.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 100, doi. 10.2307/3149418

By:

Bettman, James R.

Publication type:

Article

Self-Other Orientations Among Salesmen and Nonsalesmen.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 97, doi. 10.2307/3149417

By:

Scheibelhut, John H.;
Albaum, Gerald

Publication type:

Article

Self-Administered Written Questionnaires or Telephone Interviews?

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 94, doi. 10.2307/3149416

By:

Wheatley, John J.

Publication type:

Article

Reliability of Tests: A Technique Using the 'Regression to the Mean' Fallacy.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 91, doi. 10.2307/3149415

By:

Morrison, Donald G.

Publication type:

Article

A Spectral Analysis of the Frequency of Supermarket Visits.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 84, doi. 10.2307/3149414

By:

MacKay, David B.

Publication type:

Article

Buyers' Subjective Perceptions of Price.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 70, doi. 10.2307/3149411

By:

Monroe, Kent B.

Publication type:

Article

...COMPUTER ABSTRACTS.

Published in:

1973

By:

Warwick, Kenneth M.;
Beckwith, Neil;
Friedman, Herman P.;
Haley, Russell I.;
Ott, Leland H.;
Sands, Saul

Publication type:

Abstract

Personality and Implicit Behavior Patterns.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 63, doi. 10.2307/3149410

By:

Greeno, Daniel W.;
Sommers, Montrose S.;
Kernan, Jerome B.

Publication type:

Article

The Cognitive Processes Mediating Acceptance of Advertising.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 53, doi. 10.2307/3149409

By:

Wright, Peter L.

Publication type:

Article

Analyzing Free-Response Data in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 45, doi. 10.2307/3149408

By:

Green, Paul E.;
Wind, Yoram;
Jain, Arun K.

Publication type:

Article

Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 38, doi. 10.2307/3149407

By:

Anderson, Rolph E.

Publication type:

Article

Modeling Supermarket Product Selection.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 34, doi. 10.2307/3149406

By:

Heeler, Roger M.;
Kearney, Michael J.;
Mehaffey, Bruce J.

Publication type:

Article

The Effects of Repetition of Refutational and Supportive Advertising Appeals.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 23, doi. 10.2307/3149405

By:

Sawyer, Alan G.

Publication type:

Article

What Makes A Brand Name Familiar?

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 17, doi. 10.2307/3149404

By:

Bogart, Leo;
Lehman, Charles

Publication type:

Article

Error in Judgemental Sales Forecasts: Theory and Results.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 10, doi. 10.2307/3149403

By:

Staelin, Richard;
Turner, Ronald E.

Publication type:

Article

Brand Loyalty Vs. Repeat Purchasing Behavior.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 1, doi. 10.2307/3149402

By:

Jacoby, Jacob;
Kyner, David B.

Publication type:

Article