Works matching IS 00222437 AND DT 1973 AND VI 10 AND IP 1
Results: 24
THE COMPLETE GUIDE TO INTERVIEWING COST ESTIMATION/INTERVIEWING COST MANAGEMENT--A COST CONTROL HANDBOOK.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
CONSUMER ATTITUDES TOWARD DIRECT-TO-HOME MARKETING SYSTEMS.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
SEARCHING FOR STRUCTURE(ALIAS - AID - III).
- Published in:
- 1973
- By:
- Publication type:
- Book Review
MARKETING RESEARCH IN THE DEVELOPING COUNTRIES: A HANDBOOK.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
ANALYSIS OF BEHAVIORAL SYSTEMS.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
Comment on 'The Trouble with Concept Testing'
- Published in:
- 1973
- By:
- Publication type:
- Editorial
The Effect of Shelf Space Upon Sales of Branded Products: An Appraisal.
- Published in:
- 1973
- By:
- Publication type:
- Editorial
Perceived Price and Product Perceptual Variables.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 100, doi. 10.2307/3149418
- By:
- Publication type:
- Article
Self-Other Orientations Among Salesmen and Nonsalesmen.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 97, doi. 10.2307/3149417
- By:
- Publication type:
- Article
Self-Administered Written Questionnaires or Telephone Interviews?
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 94, doi. 10.2307/3149416
- By:
- Publication type:
- Article
Reliability of Tests: A Technique Using the 'Regression to the Mean' Fallacy.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 91, doi. 10.2307/3149415
- By:
- Publication type:
- Article
A Spectral Analysis of the Frequency of Supermarket Visits.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 84, doi. 10.2307/3149414
- By:
- Publication type:
- Article
...COMPUTER ABSTRACTS.
- Published in:
- 1973
- By:
- Publication type:
- Abstract
Buyers' Subjective Perceptions of Price.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 70, doi. 10.2307/3149411
- By:
- Publication type:
- Article
Personality and Implicit Behavior Patterns.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 63, doi. 10.2307/3149410
- By:
- Publication type:
- Article
The Cognitive Processes Mediating Acceptance of Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 53, doi. 10.2307/3149409
- By:
- Publication type:
- Article
Analyzing Free-Response Data in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 45, doi. 10.2307/3149408
- By:
- Publication type:
- Article
Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 38, doi. 10.2307/3149407
- By:
- Publication type:
- Article
Modeling Supermarket Product Selection.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 34, doi. 10.2307/3149406
- By:
- Publication type:
- Article
The Effects of Repetition of Refutational and Supportive Advertising Appeals.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 23, doi. 10.2307/3149405
- By:
- Publication type:
- Article
What Makes A Brand Name Familiar?
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 17, doi. 10.2307/3149404
- By:
- Publication type:
- Article
Error in Judgemental Sales Forecasts: Theory and Results.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 10, doi. 10.2307/3149403
- By:
- Publication type:
- Article
Brand Loyalty Vs. Repeat Purchasing Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 1, doi. 10.2307/3149402
- By:
- Publication type:
- Article