Works matching IS 00222437 AND DT 1972 AND VI 9 AND IP 4

Results: 30

COMMUNITY SURVEYS WITH LOCAL TALENT: A HANDBOOK.

Published in:

1972

By:

Considine, Marilee

Publication type:

Book Review

YOUTH, MEDIA, AND ADVERTISING,.

Published in:

1972

By:

Klapper, Hope Lunin

Publication type:

Book Review

MARKET SEGMENTATION.

Published in:

1972

By:

Morrison, Donald G.

Publication type:

Book Review

STOCHASTIC MODELS OF BUYING BEHAVIOR.

Published in:

1972

By:

Sheth, Jagdish N.

Publication type:

Book Review

CONSUMER CHOICE BEHAVIOR: A COGNITIVE THEORY.

Published in:

1972

By:

Wright, Peter L.

Publication type:

Book Review

ARTIFACT IN BEHAVIORAL RESEARCH.

Published in:

1972

By:

Abelson, Herbert I.

Publication type:

Book Review

MARKET STRUCTURE AND INDUSTRIAL PERFORMANCE: A REVIEW OF STATISTICAL FINDINGS.

Published in:

1972

By:

Cox, Reavis

Publication type:

Book Review

A Reply to the Response to Bass, Talarzyk, and Sheth.

Published in:

1972

By:

Talarzyk, W. Wayne

Publication type:

Letter

Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research.

Published in:

1972

By:

Sheth, Jagdish N.

Publication type:

Letter

Fishbein and Brand Preference: A Reply.

Published in:

1972

By:

Bass, Frank M.

Publication type:

Letter

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 456, doi. 10.2307/3149317

By:

Cohen, Joel B.;
Fishbein, Martin;
Ahtola, Olli T.

Publication type:

Article

Dogmatism and Innovation: A Replication.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 453, doi. 10.2307/3149316

By:

Coney, Kenneth A.

Publication type:

Article

When to Make Telephone Interviews.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 451, doi. 10.2307/3149315

By:

Falthzik, Alfred M.

Publication type:

Article

Decision-Making Role and Information Processing.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 447, doi. 10.2307/3149314

By:

Mazis, Michael B.

Publication type:

Article

Are Three-Point Scales Always Good Enough?

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 444, doi. 10.2307/3149313

By:

Lehmann, Donald R.

Publication type:

Article

Group Influence and Brand Choice Congruence.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 440, doi. 10.2307/3149312

By:

Witt, Robert E.;
Bruce, Grady D.

Publication type:

Article

Perceived Risk in Store Selection.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 435, doi. 10.2307/3149311

By:

Hisrich, Robert D.;
Dornoff, Ronald J.;
Kernan, Jerome B.

Publication type:

Article

Concept-Scale Interaction in the Semantic Differential.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 432, doi. 10.2307/3149310

By:

Sharpe, Louis K.;
Anderson Jr., W. Thomas

Publication type:

Article

Perceptual Patterns, Information Handling and Innovativeness.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 427, doi. 10.2307/3149309

By:

Lambert, Zarrel V.

Publication type:

Article

Linear Attitude Models: A Study of Predictive Ability.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 423, doi. 10.2307/3149308

By:

Churchill Jr., Gilbert A.

Publication type:

Article

Variables Affecting Sales of Family-Branded Products.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 419, doi. 10.2307/3149307

By:

Neuhaus, Colin F.;
Taylor, James R.

Publication type:

Article

Brand Information Sources, Opinion Change, and Uncertainty.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 414, doi. 10.2307/3149306

By:

Woodruff, Robert B.

Publication type:

Article

The Relationship Between Shelf Space and Unit Sales in Supermarkets.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 406, doi. 10.2307/3149304

By:

Curhan, Ronald C.

Publication type:

Article

The Functions of Political Advertising for Campaign Organizations.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 401, doi. 10.2307/3149303

By:

Sheinkopf, Kenneth G.;
Atkin, Charles K.;
Bowen, Lawrence

Publication type:

Article

Advertisement Complexity and Looking Time.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 396, doi. 10.2307/3149302

By:

Morrison, Bruce John;
Dainoff, Marvin J.

Publication type:

Article

Testing Equivalence of Observed and Generated Time Series Data by Spectral Methods.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 391, doi. 10.2307/3149301

By:

Parsons, Leonard J.;
Henry, Walter A.

Publication type:

Article

A Segmentation Research Design Using Consumer Panel Data.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 385, doi. 10.2307/3149300

By:

Frank, Ronald E.;
Strain, Charles E.

Publication type:

Article

A Model of Intermediate Market Response.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 378, doi. 10.2307/3149299

By:

MacLachlan, Douglas L.

Publication type:

Article

Preference Measurement of Item Collections.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 371, doi. 10.2307/3149298

By:

Green, Paul E.;
Wind, Yoram;
Jain, Arun K.

Publication type:

Article

Measure Validation in Marketing.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 361, doi. 10.2307/3149297

By:

Heeler, Roger M.;
Ray, Michael L.

Publication type:

Article