Works matching IS 00222437 AND DT 1972 AND VI 9 AND IP 4
Results: 30
COMMUNITY SURVEYS WITH LOCAL TALENT: A HANDBOOK.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
YOUTH, MEDIA, AND ADVERTISING,.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKET SEGMENTATION.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
STOCHASTIC MODELS OF BUYING BEHAVIOR.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
CONSUMER CHOICE BEHAVIOR: A COGNITIVE THEORY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
ARTIFACT IN BEHAVIORAL RESEARCH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MARKET STRUCTURE AND INDUSTRIAL PERFORMANCE: A REVIEW OF STATISTICAL FINDINGS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
A Reply to the Response to Bass, Talarzyk, and Sheth.
- Published in:
- 1972
- By:
- Publication type:
- Letter
Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research.
- Published in:
- 1972
- By:
- Publication type:
- Letter
Fishbein and Brand Preference: A Reply.
- Published in:
- 1972
- By:
- Publication type:
- Letter
The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 456, doi. 10.2307/3149317
- By:
- Publication type:
- Article
Dogmatism and Innovation: A Replication.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 453, doi. 10.2307/3149316
- By:
- Publication type:
- Article
When to Make Telephone Interviews.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 451, doi. 10.2307/3149315
- By:
- Publication type:
- Article
Decision-Making Role and Information Processing.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 447, doi. 10.2307/3149314
- By:
- Publication type:
- Article
Are Three-Point Scales Always Good Enough?
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 444, doi. 10.2307/3149313
- By:
- Publication type:
- Article
Group Influence and Brand Choice Congruence.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 440, doi. 10.2307/3149312
- By:
- Publication type:
- Article
Perceived Risk in Store Selection.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 435, doi. 10.2307/3149311
- By:
- Publication type:
- Article
Concept-Scale Interaction in the Semantic Differential.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 432, doi. 10.2307/3149310
- By:
- Publication type:
- Article
Perceptual Patterns, Information Handling and Innovativeness.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 427, doi. 10.2307/3149309
- By:
- Publication type:
- Article
Linear Attitude Models: A Study of Predictive Ability.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 423, doi. 10.2307/3149308
- By:
- Publication type:
- Article
Variables Affecting Sales of Family-Branded Products.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 419, doi. 10.2307/3149307
- By:
- Publication type:
- Article
Brand Information Sources, Opinion Change, and Uncertainty.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 414, doi. 10.2307/3149306
- By:
- Publication type:
- Article
The Relationship Between Shelf Space and Unit Sales in Supermarkets.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 406, doi. 10.2307/3149304
- By:
- Publication type:
- Article
The Functions of Political Advertising for Campaign Organizations.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 401, doi. 10.2307/3149303
- By:
- Publication type:
- Article
Advertisement Complexity and Looking Time.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 396, doi. 10.2307/3149302
- By:
- Publication type:
- Article
Testing Equivalence of Observed and Generated Time Series Data by Spectral Methods.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 391, doi. 10.2307/3149301
- By:
- Publication type:
- Article
A Segmentation Research Design Using Consumer Panel Data.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 385, doi. 10.2307/3149300
- By:
- Publication type:
- Article
A Model of Intermediate Market Response.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 378, doi. 10.2307/3149299
- By:
- Publication type:
- Article
Preference Measurement of Item Collections.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 371, doi. 10.2307/3149298
- By:
- Publication type:
- Article
Measure Validation in Marketing.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 4, p. 361, doi. 10.2307/3149297
- By:
- Publication type:
- Article