Works matching IS 00222437 AND DT 1972 AND VI 9 AND IP 2
Results: 26
LES SYSTEMES D'INFORMATION EN MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
THE STRUCTURE OF THE POPULAR MUSIC INDUSTRY: THE FILTERING PROCESS BY WHICH RECORDS ARE PRESELECTED FOR PUBLIC CONSUMPTION.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
PERSONAL CHARACTERISTICS AND CONSUMER BEHAVIOR: A MULTIDIMENSIONAL APPROACH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
MULTINATIONAL RETAILING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
RETAIL PRICING: AN INTEGRATED ECONOMIC AND PSYCHOLOGICAL APPROACH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
CAUSAL MODELS IN THE SOCIAL SCIENCES.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
ISSUES IN THE ECONOMICS OF ADVERTISING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
An Exploratory Investigation of Brand Switching.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 226, doi. 10.2307/3149963
- By:
- Publication type:
- Article
Informal Group Influence on Risk Taking.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 223, doi. 10.2307/3149962
- By:
- Publication type:
- Article
Can Private Brand Buyers Be Identified?
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 219, doi. 10.2307/3149961
- By:
- Publication type:
- Article
Improving Sales Forecasts for Appliances.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 214, doi. 10.2307/3149960
- By:
- Publication type:
- Article
Changes in Explicit Information and Brand Perceptions.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 209, doi. 10.2307/3149959
- By:
- Publication type:
- Article
A Note on Measurement of Social-Psychological Belief Systems.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 204, doi. 10.2307/3149958
- By:
- Publication type:
- Article
....COMPUTER ABSTRACTS.
- Published in:
- 1972
- By:
- Publication type:
- Abstract
Factor Analysis of Perceptual Change.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 193, doi. 10.2307/3149954
- By:
- Publication type:
- Article
On the Interpretation of Canonical Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 187, doi. 10.2307/3149953
- By:
- Publication type:
- Article
Political Instability as a Determinant of Direct Foreign Investment in Marketing.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 182, doi. 10.2307/3149952
- By:
- Publication type:
- Article
Alternative Econometric Models of Sales-Advertising Relationships.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 177, doi. 10.2307/3149951
- By:
- Publication type:
- Article
Multivariate Analysis of Sales Responses of Competing Brands to Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 168, doi. 10.2307/3149950
- By:
- Publication type:
- Article
A Measure of Brand Acceptance.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 160, doi. 10.2307/3149949
- By:
- Publication type:
- Article
Maximum Likelihood Estimation of Central-City Food Trading Areas.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 154, doi. 10.1177/002224377200900206
- By:
- Publication type:
- Article
Advertising in Black and White.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 149, doi. 10.2307/3149947
- By:
- Publication type:
- Article
The Appeal of Buying Black.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 141, doi. 10.2307/3149946
- By:
- Publication type:
- Article
A Microanalytic Approach to Store Location Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 134, doi. 10.2307/3149945
- By:
- Publication type:
- Article
Adaptive Pricing by a Retailer.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 127, doi. 10.2307/3149944
- By:
- Publication type:
- Article
A Computer On-Line Marketing Mix Model.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 119, doi. 10.2307/3149943
- By:
- Publication type:
- Article