MEASURING THE SALES AND PROFIT RESULTS OF ADVERTISING: A MANAGERIAL APPROACH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1972 AND VI 9 AND IP 1
Results: 33
1
2
MEDIA SELECTION: EFFICIENT PROCEDURES OF PRESS MEDIA ALLOCATION.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
3
SOCIAL STATUS IN THE CITY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
4
SETTING THE SIZE FOR THE SALES FORCE/ALLOCATING SALES EFFORT TO BRANCHES.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
5
A COURSE IN THE GEOMETRY OF n DIMENSIONS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
6
THE SIGNIFICANCE TEST OF CONTROVERSY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
7
SEMANTIC DIFFERENTIAL TECHNIQUE: A SOURCEBOOK.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
8
"Fair" or "Psychological" Pricing?
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 109, doi. 10.2307/3149623
- By:
- Publication type:
- Article
9
Perceived Risk in New Product Trial by Elderly Consumers.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 106, doi. 10.2307/3149622
- By:
- Publication type:
- Article
10
Bargaining Behavior in a Buyer-Seller Dyad.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 103, doi. 10.2307/3149621
- By:
- Publication type:
- Article
11
Market Segmentation by Motivation and Attitude.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 100, doi. 10.2307/3149620
- By:
- Publication type:
- Article
12
Cognitive Consequences of Brand Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 97, doi. 10.2307/3149619
- By:
- Publication type:
- Article
13
An Attitude Model for the Study of Brand Preference.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 93, doi. 10.2307/3149618
- By:
- Publication type:
- Article
14
Personality and the Determinants of Product Choice.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 89, doi. 10.2307/3149617
- By:
- Publication type:
- Article
15
Attribution Theory and Acceptance of Information.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 85, doi. 10.2307/3149616
- By:
- Publication type:
- Article
16
Comparing Cluster Analyses with Cophenetic Correlation.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 82, doi. 10.2307/3149615
- By:
- Publication type:
- Article
17
Using the Repertory Grid Test.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 78, doi. 10.2307/3149614
- By:
- Publication type:
- Article
18
Information Processing and Decision Making in Marketing Organizations.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 75, doi. 10.2307/3149613
- By:
- Publication type:
- Article
19
Students as Subjects in Consumer Behavior Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 72, doi. 10.2307/3149612
- By:
- Publication type:
- Article
20
....COMPUTER ABSTRACTS.
- Published in:
- 1972
- By:
- Publication type:
- Product Review
21
Configuration Synthesis in Multidimensional Scaling.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 65, doi. 10.2307/3149608
- By:
- Publication type:
- Article
22
Random-Digit Dialing as a Method of Telephone Sampling.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 59, doi. 10.2307/3149607
- By:
- Publication type:
- Article
23
Use of Input/Output Concepts in Sales Forecasting.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 53, doi. 10.2307/3149606
- By:
- Publication type:
- Article
24
Power Measurement in the Distribution Channel.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 47, doi. 10.2307/3149605
- By:
- Publication type:
- Article
25
Dimensions of Opinion Leadership.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 41, doi. 10.2307/3149604
- By:
- Publication type:
- Article
26
Price and Choice Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 35, doi. 10.2307/3149603
- By:
- Publication type:
- Article
27
Interpersonal Communication in Marketing: An Overview.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 27, doi. 10.2307/3149602
- By:
- Publication type:
- Article
28
Advertisement Size and the Relationship Between Product Usage and Advertising Exposure.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 22, doi. 10.2307/3149601
- By:
- Publication type:
- Article
29
Consumer Expectations, Product Performance, and Perceived Product Quality.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 19, doi. 10.2307/3149600
- By:
- Publication type:
- Article
30
The Socioeconomic Structure of an Urban Area.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 15, doi. 10.2307/3149599
- By:
- Publication type:
- Article
31
The Effect of Ecologically Relevant Information on Detergent Sales.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 10, doi. 10.2307/3149598
- By:
- Publication type:
- Article
32
Perceived Instrumentality and Value Importance as Determinants of Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 6, doi. 10.2307/3149597
- By:
- Publication type:
- Article
33
Effects of Distraction and Commitment on the Persuasiveness of Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 1, doi. 10.2307/3149596
- By:
- Publication type:
- Article