Works matching IS 00222437 AND DT 1971 AND VI 8 AND IP 3

Results: 29

THE GHETTO MARKETPLACE.

Published in:

1971

By:

Fisk, Goerge

Publication type:

Book Review

COMPUTER INNOVATIONS IN MARKETING.

Published in:

1971

By:

Rao, Tanniru R.

Publication type:

Book Review

SEQUENTIAL TESTS OF STATISTICAL HYPOTHESES.

Published in:

1971

By:

Roshwalb, Irving

Publication type:

Book Review

EXPERIMENTAL DESIGN/STATISTICAL MODELS AND THEIR EXPERIMENTAL APPLICATION.

Published in:

1971

By:

Aaker, David A.

Publication type:

Book Review

WORKSHOP PROCEEDINGS: VERTICAL COORDINATION IN LIVESTOCK MARKETING.

Published in:

1971

By:

Twedt, Dik

Publication type:

Book Review

CONSUMER BEHAVIOR: LEARNING MODELS OF PURCHASING.

Published in:

1971

By:

Carman, James M.

Publication type:

Book Review

Blacks in Advertising: A Further Comment.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 392, doi. 10.2307/3149586

By:

Kassarjian, Harold H.

Publication type:

Article

The Use of Black Models in Advertising.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 390, doi. 10.2307/3149585

By:

Wheatley, John J.

Publication type:

Article

Testing vs. Estimation in Simultaneous-Equation Regression Models.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 388, doi. 10.2307/3149584

By:

Bass, Frank M.

Publication type:

Article

A Note on a Simultaneous-Equation Regression Study of Advertising and Sales of Cigarettes.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 386, doi. 10.2307/3149583

By:

Dominguez, Luis V.;
Page, Albert L.

Publication type:

Article

Self-Concept and Significant Others.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 382, doi. 10.2307/3149582

By:

Grubb, Edward L.;
Stern, Bruce L.

Publication type:

Article

Socially Distant Reference Groups and Consumer Aspirations.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 379, doi. 10.2307/3149581

By:

Cocanougher, A. Benton;
Bruce, Grady D.

Publication type:

Article

Order Bias, the Ideal Rating, and the Semantic Differential.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 375, doi. 10.2307/3149580

By:

Landon Jr., E. Laird

Publication type:

Article

Acceptance by Males of Feminine Products.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 372, doi. 10.2307/3149579

By:

Morris, George P.;
Cundiff, Edward W.

Publication type:

Article

Analyzing Consumer Image Data Using the Friedman Two-Way Analysis of Variance By Ranks.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 370, doi. 10.2307/3149578

By:

McClure, Peter

Publication type:

Article

Post-High Teens and Fashion Innovation.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 368, doi. 10.2307/3149577

By:

Painter, John Jay;
Pinegar, Max L.

Publication type:

Article

Patterns of Use of Consumer Purchase Panels.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 364, doi. 10.2307/3149576

By:

Hardin, David K.;
Johnson, Richard M.

Publication type:

Article

Conjoint Measurement for Quantifying Judgmental Data.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 355, doi. 10.2307/3149575

By:

Green, Paul E.;
Rao, Vithala R.

Publication type:

Article

Comparative Cluster Analysis for World Markets.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 348, doi. 10.2307/3149574

By:

Sethi, S. Prakash

Publication type:

Article

Using Cluster Analysis to Improve Marketing Experiments.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 340, doi. 10.2307/3149573

By:

Day, George S.;
Heeler, Roger M.

Publication type:

Article

The Use of Gert in the Planning and Control of Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 335, doi. 10.2307/3149572

By:

Samli, A. Coskun;
Bellas, Carl

Publication type:

Article

Experimental Study of Industrial Buyer Behavior.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 329, doi. 10.2307/3149571

By:

Cardozo, Richard N.;
Cagley, James W.

Publication type:

Article

Five Dimensions of the Industrial Adoption Process.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 322, doi. 10.2307/3149570

By:

Ozanne, Urban B.;
Churchill Jr., Gilbert A.

Publication type:

Article

Clusters of Consumer Interests and Opinion Leaders' Spheres of Influence.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 317, doi. 10.2307/3149569

By:

Montgomery, David B.;
Silk, Alvin J.

Publication type:

Article

Generalized Change Agents and Innovativeness.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 313, doi. 10.2307/3149568

By:

Summers, John O.

Publication type:

Article

Measurement of Husband-Wife Influence in Consumer Purchase Decisions.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 305, doi. 10.2307/3149567

By:

Davis, Harry L.

Publication type:

Article

Personality Variables and Cigarette Brand Choice.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 298, doi. 10.2307/3149566

By:

Fry, Joseph N.

Publication type:

Article

Testing Cognitive Models Through Computer-Controlled Experiments.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 291, doi. 10.2307/3149565

By:

Hughes, G. David;
Guerrero, Jose L.

Publication type:

Article

Stages of Consumer Decision Making.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 3, p. 283, doi. 10.2307/3149564

By:

O'Brien, Terrence

Publication type:

Article