Works matching IS 00222437 AND DT 1971 AND VI 8 AND IP 2

Results: 30

MARKET PROCESSES IN THE RECIFE AREA OF NORTHEAST BRAZIL/MARKET PROCESSES IN LA PAZ, BOLIVIA.

Published in:

1971

By:

Mulvihill, Donald F.

Publication type:

Book Review

L'OPINION, TECHNIQUES D'ENQUÊTE PAR SONDAGE.

Published in:

1971

By:

Guélain, Jean-Pierre

Publication type:

Book Review

PRACTICAL CHARTING TECHNIQUES.

Published in:

1971

By:

Blankenship Jr., Benjamin R.

Publication type:

Book Review

GRAPHICAL RATIONAL PATTERNS; A NEW APPROACH TO GRAPHICAL PRESENTATION OF STATISTICS.

Published in:

1971

By:

Boyes, Barbara Ann

Publication type:

Book Review

PROFESSIONAL MAIL SURVEYS.

Published in:

1971

By:

Benson, Lawrence E.

Publication type:

Book Review

MULTIVARIATE MODEL BUILDING; THE VALIDATION OF A SEARCH STRATEGY.

Published in:

1971

By:

Robinson, Patrick J.

Publication type:

Book Review

NON-MARKET COMPONENTS OF NATIONAL INCOME.

Published in:

1971

By:

Palda, Kristian S.

Publication type:

Book Review

The Writing of Readable Research Reports.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 262, doi. 10.2307/3149777

By:

Britt, Steuart Henderson

Publication type:

Article

Overlap of Opinion Leadership: A Reply.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 259, doi. 10.2307/3149776

By:

Summers, John O.;
King, Charles W.

Publication type:

Article

Overlap of Opinion Leadership Across Consumer Product Categories.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 258, doi. 10.2307/3149775

By:

Sudman, Seymour

Publication type:

Article

'Psychophysics of Prices': A Reaffirmation.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 252, doi. 10.2307/3149774

By:

Kamen, Joseph M.;
Toman, Robert J.

Publication type:

Article

Comments on 'Psychophysics of Prices'

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 251, doi. 10.2307/3149773

By:

Gabor, André;
Granger, Clive W. J.;
Sowter, Anthony P.

Publication type:

Article

'Psychophysics of Prices': A Reappraisal.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 248, doi. 10.2307/3149772

By:

Monroe, Kent B.

Publication type:

Article

Personality and Innovation Proneness.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 244, doi. 10.2307/3149771

By:

Jacoby, Jacob

Publication type:

Article

Is There a Generalized Price-Quality Relationship?

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 241, doi. 10.2307/3149770

By:

Gardner, David M.

Publication type:

Article

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 238, doi. 10.2307/3149769

By:

Fry, Joseph N.;
Claxton, John D.

Publication type:

Article

Semantic Properties of Selected Evaluative Adjectives: Other Evidence.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 236, doi. 10.2307/3149768

By:

Mittelstaedt, Robert A.

Publication type:

Article

Correcting Nonresponse Bias In Mail Questionnaires.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 233, doi. 10.2307/3149767

By:

Ognibene, Peter

Publication type:

Article

The Trouble With Concept Testing.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 230, doi. 10.2307/3149766

By:

Haley, Russell I.;
Gatty, Ronald

Publication type:

Article

A Computer Simulation Model for Forecasting Catalog Sales.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 224, doi. 10.2307/3149765

By:

Michael, George C.

Publication type:

Article

What Big Agency Men in Europe Think of Copy Testing Methods.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 219, doi. 10.2307/3149764

By:

Boyd Jr., Harper W.;
Ray, Michael L.

Publication type:

Article

Empirical Studies on Individual Response to Exposure Patterns.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 212, doi. 10.2307/3149763

By:

Lodish, Leonard M.

Publication type:

Article

Television Program Types.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 204, doi. 10.2307/3149762

By:

Frank, Ronald E.;
Becknell, James C.;
Clokey, James D.

Publication type:

Article

An Industrial Pricing Decision Using Bayesian Multivariate Analysis.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 199, doi. 10.2307/3149761

By:

Frederick, Donald G.

Publication type:

Article

Multivariate Analysis of Differences in Buyer Decision Time.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 192, doi. 10.2307/3149760

By:

Newman, Joseph W.;
Staelin, Richard

Publication type:

Article

Identification of Determinant Attributes: A Comparison of Methods.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 184, doi. 10.2307/3149759

By:

Alpert, Mark I.

Publication type:

Article

Identifying the Convenience-Oriented Consumer.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 179, doi. 10.2307/3149758

By:

Anderson Jr., W. Thomas

Publication type:

Article

Word-of-Mouth Communication in the Industrial Adoption Process.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 173, doi. 10.2307/3149757

By:

Martilla, John A.

Publication type:

Article

Market Measures from Salesmen: A Multidimensional Scaling Approach.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 165, doi. 10.2307/3149756

By:

Turner, Ronald E.

Publication type:

Article

Market Measurement and Planning With a Simultaneous-Equation Model.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 153, doi. 10.2307/3149755

By:

Schultz, Randall L.

Publication type:

Article