Works matching IS 00222437 AND DT 1970 AND VI 7 AND IP 3

Results: 25

METROPOLITAN AREA DEFINITION: A REEVALUATION OF CONCEPT AND STATISTICAL PRACTICE.

Published in:

1970

By:

Parr, John B.

Publication type:

Book Review

HOW TO EVALUATE MASS COMMUNICATIONS.

Published in:

1970

By:

Biel, Alexander L.

Publication type:

Book Review

PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES.

Published in:

1970

By:

Sheth, Jagdish N.

Publication type:

Book Review

INFORMATION AND INFORMATION STABILITY OF RANDOM VARIABLES AND PROCESSES/STATIONARY RANDOM PROCESSES/MULTICHANNEL TIME SERIES ANALYSIS WITH DIGITAL COMPUTER PROGRAMMING/TIME SERIES ANALYSIS PAPERS/SPECTRAL ANALYSIS AND ITS APPLICATIONS.

Published in:

1970

By:

FitzRoy, Peter T.

Publication type:

Book Review

Post-Purchase Reinforcement and Back-Out Behavior.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 399, doi. 10.2307/3150304

By:

Donnelly Jr., James H.;
Ivancevich, John M.

Publication type:

Article

Two Methods of Estimating Sales From a Sample of Retail Outlets.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 396, doi. 10.2307/3150303

By:

Roshwalb, Irving

Publication type:

Article

The Relationship Between Price and Blind-Rated Quality for Margarines and Butters.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 393, doi. 10.2307/3150302

By:

Andrews, I. Robert;
Valenzi, Enzo R.

Publication type:

Article

Snow + (X) = Use of Ski Slopes.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 388, doi. 10.2307/3150301

By:

Echelberger, Herbert E.;
Shafer Jr., Elwood L.

Publication type:

Article

The Variance-Weighted Comparison.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 385, doi. 10.2307/3150300

By:

McArthur, A. T. G.

Publication type:

Article

Spurious Correlations That Result From 'Awareness vs. Usage' Type Regressions.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 381, doi. 10.2307/3150299

By:

Morrison, Donald G.;
Gluck, Donald J.

Publication type:

Article

Content Analysis by Word Group.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 377, doi. 10.2307/3150298

By:

Kranz, Peter

Publication type:

Article

Information Processing Models of Consumer Behavior.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 370, doi. 10.2307/3150297

By:

Bettman, James R.

Publication type:

Article

Perceived Risk in Mail-Order and Retail Store Buying.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 364, doi. 10.2307/3150296

By:

Spence, Homer E.;
Engel, James F.;
Blackwell, Roger D.

Publication type:

Article

Using MCA to Segment New Car Markets.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 360, doi. 10.2307/3150295

By:

Peters, William H.

Publication type:

Article

Real and Hypothetical Shop Situations in Market Research.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 355, doi. 10.2307/3150294

By:

Gabor, André;
Granger, Clive W. J.;
Sowter, Anthony P.

Publication type:

Article

Measurement of Multidimensional Brand Loyalty of a Consumer.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 348, doi. 10.2307/3150293

By:

Sheth, Jagdish N.

Publication type:

Article

Estimating Marketing Policy Effects on Sales of A Frequently Purchased Product.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 338, doi. 10.2307/3150292

By:

Sexton Jr., Donald E.

Publication type:

Article

A Comparison of Housewife Decision Making in Two Social Classes.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 333, doi. 10.2307/3150291

By:

Fry, Joseph N.;
Siller, Frederick H.

Publication type:

Article

Current Problems in Consumer Behavior Research.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 327, doi. 10.2307/3150290

By:

Kollat, David T.;
Engel, James F.;
Blackwell, Roger D.

Publication type:

Article

The Effects of Subliminal Stimulation on Drive Level and Brand Preference.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 322, doi. 10.2307/3150289

By:

Hawkins, Del

Publication type:

Article

The Dissonance Model in Post-Decision Product Evaluation.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 315, doi. 10.2307/3150288

By:

Cohen, Joe B.;
Goldberg, Marvin E.

Publication type:

Article

Brand Image and Brand Usage.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 307, doi. 10.2307/3150287

By:

Bird, M.;
Channon, C.;
Ehrenberg, A. S. C.

Publication type:

Article

A New Method for Evaluating Stochastic Models of Brand Choice.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 300, doi. 10.2307/3150286

By:

Aaker, David A.

Publication type:

Article

A Statistical Evaluation of Transit Promotion.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 293, doi. 10.2307/3150285

By:

Blattberg, Robert C.;
Stivers, Samuel R.

Publication type:

Article

Assessing the Accuracy of Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 285, doi. 10.2307/3150284

By:

Mayer, Charles S.

Publication type:

Article