Works matching IS 00222437 AND DT 1969 AND VI 6 AND IP 4

Results: 28

Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either. A Reply.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 499

By:

Green, Paul A.

Publication type:

Article

EXPERIMENTS ON THE VALUE OF INFORMATION IN SIMULATED MARKETING ENVIRONMENTS.

Published in:

1969

By:

Hoggatt, Austin Curwood

Publication type:

Book Review

PROMOTIONAL DECISIONS USING MATHEMATICAL MODELS.

Published in:

1969

By:

Aaker, David A.;
Saigal, Romesh

Publication type:

Book Review

ADVERTISING MEASUREMENT AND DECISION MAKING.

Published in:

1969

By:

Heyer, N. Robert

Publication type:

Book Review

PERSONAL SELLING IN A MODERN PERSPECTIVE/INDUSTRIAL BUYING AND CREATIVE MARKETING.

Published in:

1969

By:

Kunstler, Donald A.;
Preston, Lee E.

Publication type:

Book Review

BRAND POLICY DETERMINATION.

Published in:

1969

By:

Myers, John G.

Publication type:

Book Review

COMPARATIVE ANALYSIS FOR INTERNATIONAL MARKETING.

Published in:

1969

By:

Sethi, S. Prakash;
Holton, Richard H.

Publication type:

Book Review

AN APPRAISAL OF MSI'S FIRST CYCLE.

Published in:

1969

By:

Nicosia, Francesco M.

Publication type:

Book Review

Will Success Spoil JMR?

Published in:

1969

By:

Day, Ralph L.

Publication type:

Editorial

Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 499, doi. 10.2307/3150090

By:

Wortzel, Lawrence H.

Publication type:

Article

Computer Program Abstracts.

Published in:: 1969
Publication type:: Product Review

Market-Oriented Management Systems: The Current Status.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 481, doi. 10.2307/3150088

By:

Amstutz, Arnold E.

Publication type:

Article

Analyzing Paired Comparison Tests.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 477, doi. 10.2307/3150087

By:

Draper, Norman R.;
Hunter, William G.;
Tierney, David E.

Publication type:

Article

Informal Social Group Influence on Consumer Brand Choice.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 473, doi. 10.2307/3150086

By:

Witt, Robert E.

Publication type:

Article

Self-Actualization and Product Perception.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 470, doi. 10.2307/3150085

By:

Hamm, B. Curtis;
Cundiff, Edward W.

Publication type:

Article

Responsiveness of Drug Store Sales to Shelf Space Allocations.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 465, doi. 10.2307/3150084

By:

Kotzan, Jeffrey A.;
Evanson, Robert V.

Publication type:

Article

Perceptions and Evaluation of the Role of the Corporate Marketing Research Department.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 459, doi. 10.2307/3150083

By:

Krum, James R.

Publication type:

Article

The Price-Quality Relationship: An Extension.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 456, doi. 10.2307/3150082

By:

Stafford, James E.;
Enis, Ben M.

Publication type:

Article

Statistical Significance and Reporting Test Results.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 451, doi. 10.2307/3150081

By:

Rosekrans, Frank M.

Publication type:

Article

Are Some Consumers More Prone to Purchase Private Brands?

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 447, doi. 10.2307/3150080

By:

Rao, Tanniru R.

Publication type:

Article

A Dissonance Approach to Repeat Purchasing Behavior.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 444, doi. 10.2307/3150079

By:

Mittelstaedt, Robert

Publication type:

Article

Consumer Choice Behavior: An Experimental Approach.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 436, doi. 10.2307/3150078

By:

Hansen, Flemming

Publication type:

Article

Interproduct Household Loyalty to Brands.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 434, doi. 10.2307/3150077

By:

Wind, Yoram;
Frank, Ronald E.

Publication type:

Article

Prepurchase Information Seeking Behavior of New Car Purchasers--The Learning Hypothesis.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 430, doi. 10.2307/3150076

By:

Benneth, Peter D.;
Mandell, Robert M.

Publication type:

Article

Factorial Design in a Pricing Experiment.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 427, doi. 10.2307/3150075

By:

Barclay, William D.

Publication type:

Article

Attitude Measurement in a Bilingual Culture.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 421, doi. 10.2307/3150074

By:

Crosby, Richard W.

Publication type:

Article

Prediction of New Product Performance: An Analytical Approach.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 414, doi. 10.2307/3150073

By:

Claycamp, Henry J.;
Liddy, Lucien E.

Publication type:

Article

Forecasting the Demand for New Convenience Products.

Published in:

Journal of Marketing Research (JMR), 1969, v. 6, n. 4, p. 405, doi. 10.2307/3150072

By:

Massy, William F.

Publication type:

Article