THE HUMAN EQUATION IN MARKETING RESEARCH.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1969 AND VI 6 AND IP 1
Results: 24
1
2
A COMPUTERIZED BIBLIOGRAPHY OF MASS COMMUNICATION RESEARCH, 1944-1964.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
3
DISTRIBUTOR BRANDS VERSUS PRODUCER BRANDS.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
4
WORD OF MOUTH ADVERTISING.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
5
More on Graphology and Marketing: An Empirical Validation of Marketing Graphology.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 107, doi. 10.2307/3150009
- By:
- Publication type:
- Article
6
RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
7
EDITORIAL: Industrial Marketing and the JMR.
- Published in:
- 1969
- By:
- Publication type:
- Editorial
8
Graphology as a Marketing Aid.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 108, doi. 10.2307/3150010
- By:
- Publication type:
- Article
9
ADVERTISING AND COMPETITION.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
10
Reaffirmation and a Reply.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 105, doi. 10.2307/3150008
- By:
- Publication type:
- Article
11
Sensitivity, Reliability, and Consumer Taste Testing: Some "Rights" and "Wrongs"
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 102, doi. 10.2307/3150007
- By:
- Publication type:
- Article
12
On the Perception of Appliance Attributes.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 101, doi. 10.2307/3150006
- By:
- Publication type:
- Article
13
Position Bias in Paired Product Tests.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 98, doi. 10.2307/3150005
- By:
- Publication type:
- Article
14
Computer Program Abstracts.
- Published in:
- 1969
- By:
- Publication type:
- Product Review
15
Nonparametric Statistics on the Computer.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 86, doi. 10.2307/3150002
- By:
- Publication type:
- Article
16
Congruence Relationships Between Self Images and Product Brands.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 80, doi. 10.2307/3150001
- By:
- Publication type:
- Article
17
NBD Model of Repeat-Purchase Loyalty: An Empirical Investigation.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 72, doi. 10.2307/3150000
- By:
- Publication type:
- Article
18
A Paired Comparison Approach to Evaluating Interviewer Performance.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 66, doi. 10.2307/3149999
- By:
- Publication type:
- Article
19
Adaptive Behavior in Automobile Brand Choices.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 62, doi. 10.2307/3149998
- By:
- Publication type:
- Article
20
Canadian Consumer Expectational Data: An Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 54, doi. 10.2307/3149997
- By:
- Publication type:
- Article
21
The Ecological Structure of Retail Institutions.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 48, doi. 10.2307/3149996
- By:
- Publication type:
- Article
22
A Mathematical Modeling Approach to Product Line Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 40, doi. 10.2307/3149995
- By:
- Publication type:
- Article
23
The Negro and American Advertising, 1946-1965.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 29, doi. 10.2307/3149994
- By:
- Publication type:
- Article
24
Industrial Marketing Research in Britain.
- Published in:
- Journal of Marketing Research (JMR), 1969, v. 6, n. 1, p. 15, doi. 10.2307/3149993
- By:
- Publication type:
- Article