Works matching IS 00222437 AND DT 1968 AND VI 5 AND IP 2


Results: 24
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    On Clarifying M and M.

    Published in:
    Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 228, doi. 10.2307/3150039
    By:
    • Ehrenberg, A. S. C.
    Publication type:
    Article
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    Reply to Schreiber and Banks.

    Published in:
    Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 224, doi. 10.2307/3150037
    By:
    • Brown, Douglas B.
    Publication type:
    Article
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    The True Probability of Exposure.

    Published in:
    Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 222, doi. 10.2307/3150036
    By:
    • Banks, Seymour
    Publication type:
    Article
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    On the Study of Consumer Typologies.

    Published in:
    Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 182, doi. 10.2307/3150026
    By:
    • Myers, John G.;
    • Nicosia, Francesco M.
    Publication type:
    Article
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    Market Learning of New Residents.

    Published in:
    Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 166, doi. 10.2307/3150024
    By:
    • Andreasen, Alan R.;
    • Durkson, Peter G.
    Publication type:
    Article
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